Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for artists to stand out of the clutter. The aim of this site is to guide you through the online marketing space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

My 4 Principles for Music Marketing Success

Online Foundation

Establish a solid home base (plan, website, email, social media) for your online presence so marketing efforts run smoothly

Branding

Grow your fan base effectively when you understand the importance of branding and how to appeal to your target market

Efficiency

Save time to focus on creating music by leveraging online tools and strategies to maximize your time and effort

Amplify

Get your message and story out to the right people, learn to increase online reach with the best online practices and strategies

Bond Conference in San Francisco

10 Quick Reminders for Musicians From Successful Creatives [Bond Conference]

By | Motivation | No Comments

Back in March of 2018, I attended a new, intimate conference hosted in San Francisco that focused on how creators / creatives make a living through the internet. Music artists and musicians are included in this bunch. For a blog recap, click here.

There was a lot of great stuff discussed, so I took some notes on specific points and reminders that I think will help all creatives, including music artists like yourself. Also, I want to emphasize the importance of community and the value of attending conferences like this. Read More

EPK

Everything Artists Need to Know about Electronic Press Kits (EPK)

By | Music Business | No Comments

Some of the most important things you need to grow your career as an artist, new gigs and press coverage, will require an EPK.

For those who don’t know, an Electronic Press Kit – or EPK – is a professional document that contains relevant information and assets about you as an artist. In a way, it’s like a music resume.

As the name implies, an EPK is generally intended for press, journalists, media or bloggers, but it can also be used for other types of industry people, like talent buyers and promoters.

EPKs serve 2 general purposes – selling yourself and making it easier for the other party to do what you want them to do.

Just like with a job resume, your EPK should be structured around educating the reader on your previous accomplishments. So, if you want publicity or press, your EPK should provide all the information that someone would need to write about you. Read More

Facebook

Major Facebook News Feed Change in 2018: Here’s How Musicians Should Adapt

By | Facebook, Social Media | No Comments

A drastic change has taken place on Facebook, and it is bad news for all brands, including musicians and music artists.

As many know, the Facebook news feed has been controlled by complex algorithms to determine what posts and content will show up in your feed based on a number of variables including: who you follow, what you post and your past interactions on the platform.

Back in 2016, Facebook announced a change to their news feed algorithm that would prioritize posts from friends and family and bring them to the top of your feed. Personally, I haven’t notice much of a difference since then, but it looks like they’re not done yet. Read More

Start Music Career

15 Essential Things You Need to Know to Start Your Music Career

By | Marketing Basics, Music Business | No Comments

Have you recently decided that you want to pursue a career in music as an artist but have no idea where to start?

In this blog, I cover all the major pieces and beginning steps you will need to think about to set a strong foundation for a music career as an independent artist.

Even if your end goal is to sign with a major music label, I think you still need to apply these steps. Just know that in the current climate of the music industry, thanks to the internet, you are no longer dependent on music labels to be successful, especially the majors. The approach that I advocate is a direct-to-fan relationship where you’re in full control of your career and your music. Read More

Working with David has definitely added the needed boost to my career. He has helped with every aspect of creating content for my social media pages, as well as website. His eye for photography and videography and work ethic are things you can’t teach, but only appreciate how much they enhance my brand. David is a team player and as reliable as they come!

ButterscotchOne Woman Symphony

" David has been utterly instrumental in growing our brand as Eko Zu. From web design, execution and updates to social media management, guidance and feedback, David's involvement with the project comes from the ground up. During shows, he helps shoot our Snapchat, Instagram stories, and Facebook Live feeds. He also shoots photo/video with his camera, and can manage a team when we're covering multiple social channels simultaneously. Outside of shows, he helps with our social media and online presence, especially from a web design standpoint. David is an amazing resource and addition to any musician's project, we love and highly recommend his work!"

Eko ZuZu'Ian (Producer)

"Working with D4 Music Marketing has been one of the best choices we've made to give our band's purpose and outreach a complete recharge. David really takes his time to understand who our band is, what we sound like and how we want to represent ourselves to the listeners. Then, he goes deep into understanding how we are doing with our current branding presentation, and works closely with us to curate different ways that can refine and boost its effectiveness. He's consistent and good with following up with us, which is great because sometimes I forget to follow up from having to wear so many hats in the band. On top of that, he has been great with negotiating a budget that will work well for a small independent band such as ourselves. I highly recommend him for any band that wants to maximize the reach of their music to the public."

AstraLogikMusic Duo

D4 Music Marketing has been an extremely supportive resource! As a jazz, soul, and R&B vocalist, I've had great success as a performer and a musician. However, I was continually challenged in managing and following through on brand development and marketing strategies. My main goal was to create a professional and attractive website. David was proactive in getting together to brainstorm, and he immediately took action to create a polished website. As edits have come up, David responds and makes updates almost immediately. I can rely on him to be in communication, and to support the establishment of my brand. David took initiative in coming out to shows to take photos, and get a better idea of my sound and artistry. I highly recommend David's services and expertise to support growth for musicians and creatives alike.

Amy DabalosJazz & Soul Vocalist