Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for artists to stand out of the clutter. The aim of this site is to guide you through the online marketing space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

My 4 Principles for Music Marketing Success

Online Foundation

Establish a solid home base (plan, website, email, social media) for your online presence so marketing efforts run smoothly

Branding

Grow your fan base effectively when you understand the importance of branding and how to appeal to your target market

Efficiency

Save time to focus on creating music by leveraging online tools and strategies to maximize your time and effort

Amplify

Get your message and story out to the right people, learn to increase online reach with the best online practices and strategies

What makes you unique?

The Basics of Branding for Musicians: Figuring Out What Makes You Unique (Part 3)

By | Branding | No Comments

One of the common challenges I’m noticing artists have about branding is figuring out that one thing that sets them apart from everyone else.

You hear it often in regards to branding. I have even said it in my previous blogs. Because there’s so much competition for attention in the digital era, you have to be able to distinguish yourself to stand out. You need to find what is “unique” about you.

I realize now that this could be misunderstood. Read More

Zion I Merch

What Merch Should Independent Artists Make That Fans Will Actually Buy

By | Merch, Music Business | No Comments

This is part 1 of 3 about merch.

In our music streaming world, it has become much harder for independent artists to sustain a career in the music industry. Selling CDs was a large income stream that has basically vanished. It’s safe to say now that selling merch is basically a necessity now to make it as an artist on top of doing shows and tours.

Often times, the problem with merch is you need money to make money. Since the money to fund merch will most likely come out of your own pocket, you can’t afford to make items that people won’t buy.

Before you go and print a bunch of shirts with your face on it, it’s important to take a step back to evaluate your brand, what you represent and what characteristics define you as an artist. Read More

Russ Forbes 2018

Forbes Under 30: Russ on Dominating with DIY Marketing (Video)

By | Motivation, Strategy, Video | No Comments

For this month, I wanted to share the story of Russ for aspiring artists because I believe he really epitomizes the marketing strategy and DIY mindset needed to make it in the music industry, or at least improve your chances.

I had the opportunity to attend the 2018 Forbes Under 30 Summit in Boston where he performed and did a 20 minute talk to entrepreneurs on the factors that contributed to his success. I managed to record the entire thing so this was perfect to share.
 

Here’s the video of his talk on October 1, 2018:

Read More

Community Mindset

What is a Community-Oriented Mindset and Tips to Find Your Community

By | Strategy | No Comments

I’ve come to realize now that there are two very important things artists need to do to improve their chances of making it in this business.

One of them is creating content consistently, with a focus on quality, that you know your audience resonates with.

The second thing is networking and finding your community. As the saying goes, “your network is your net worth.”

I’ve had the chance to see first hand through some of the artists I work with the value of being community-oriented. Although I’m not an artist myself, I know that being an independent is hard work, especially if you’re trying to tackle it by yourself. Read More

Working with David has definitely added the needed boost to my career. He has helped with every aspect of creating content for my social media pages, as well as website. His eye for photography and videography and work ethic are things you can’t teach, but only appreciate how much they enhance my brand. David is a team player and as reliable as they come!

ButterscotchOne Woman Symphony

" David has been utterly instrumental in growing our brand as Eko Zu. From web design, execution and updates to social media management, guidance and feedback, David's involvement with the project comes from the ground up. During shows, he helps shoot our Snapchat, Instagram stories, and Facebook Live feeds. He also shoots photo/video with his camera, and can manage a team when we're covering multiple social channels simultaneously. Outside of shows, he helps with our social media and online presence, especially from a web design standpoint. David is an amazing resource and addition to any musician's project, we love and highly recommend his work!"

Eko ZuZu'Ian (Producer)

"Working with D4 Music Marketing has been one of the best choices we've made to give our band's purpose and outreach a complete recharge. David really takes his time to understand who our band is, what we sound like and how we want to represent ourselves to the listeners. Then, he goes deep into understanding how we are doing with our current branding presentation, and works closely with us to curate different ways that can refine and boost its effectiveness. He's consistent and good with following up with us, which is great because sometimes I forget to follow up from having to wear so many hats in the band. On top of that, he has been great with negotiating a budget that will work well for a small independent band such as ourselves. I highly recommend him for any band that wants to maximize the reach of their music to the public."

AstraLogikMusic Duo

D4 Music Marketing has been an extremely supportive resource! As a jazz, soul, and R&B vocalist, I've had great success as a performer and a musician. However, I was continually challenged in managing and following through on brand development and marketing strategies. My main goal was to create a professional and attractive website. David was proactive in getting together to brainstorm, and he immediately took action to create a polished website. As edits have come up, David responds and makes updates almost immediately. I can rely on him to be in communication, and to support the establishment of my brand. David took initiative in coming out to shows to take photos, and get a better idea of my sound and artistry. I highly recommend David's services and expertise to support growth for musicians and creatives alike.

Amy DabalosJazz & Soul Vocalist