Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for artists to stand out of the clutter. The aim of this site is to guide you through the online marketing space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

My 4 Principles for Music Marketing Success

Online Foundation

Establish a solid home base (plan, website, email, social media) for your online presence so marketing efforts run smoothly

Branding

Grow your fan base effectively when you understand the importance of branding and how to appeal to your target market

Efficiency

Save time to focus on creating music by leveraging online tools and strategies to maximize your time and effort

Amplify

Get your message and story out to the right people, learn to increase online reach with the best online practices and strategies

Instagram for Musicians

Instagram for Musicians: Tips, Tricks, Tools and Tactics You Might Not Know

By | Instagram, Social Media | 2 Comments

Now with over 1 billion active monthly users, Instagram has become one of the most important social media platforms for musicians, especially younger generations. It’s such a versatile platform with plenty of functions and settings that the average user might miss.

In this blog, I will cover Instagram tips, tricks, tools and tactics from the most basic to more well known ones to maximize your presence and fan engagement on Instagram. Read More

How to Submit Your Song for Spotify Playlist Consideration

By | Music Streaming, Spotify, Strategy | No Comments

Looking for free exposure for your music? Getting on a Spotify editorial playlist could be a good way to get one of your songs out to a new audience. Editorial playlists are curated by Spotify’s team.

In late 2018, Spotify has allowed artists the ability to submit a song to be considered in their editorial playlists. It’s completely free! Although there are no guarantees you’ll get added, there’s no harm in trying. Read More

Going Viral: Did Lil Nas X Hack the Secret Code to Virality? The 6 Keys to His Success

By | Going Viral, Strategy | No Comments

It seems like every year, there’s a story of some young artist who blows up because of a song going viral. This year, it is the college dropout, turned rapper Lil Nas X (Montero Lamar Hill), who took over the world with a country trap song called “Old Town Road” at the age of 19.

As of this writing, the remix of the song has been streamed 400+ million times on Spotify alone, and has stayed on Billboard’s Top 100 for 17 weeks straight. This officially beats the Billboard record for the longest a song has been at number 1.

The Atlanta artist ended up signing a record deal with Columbia records and has released an EP so far through the label. He has become a music star, posting photos on his Instagram hanging out with the biggest names in music and culture.

He also claimed to have intentionally created “Old Town Road” so that it would go viral. Did this rapper, who only started rapping since May 2018, in fact figure out the secret to going viral? Read More

Music royalty basics

Music Royalties Simplified: An Income Source All Musicians Need to Know

By | Music Business, Music Distribution | One Comment

Understanding music royalties can be confusing, but very necessary for musicians who are new to the music business. I know I’m not the only one who struggled with this topic, so my goal was to put this together to help break it all down. I wanted to make it simple so that anyone who has no idea about the music business can easily understand… hopefully.

I’m by no means an expert, but this is more of an overview behind royalties through music publishing and master recordings as well as how to collect them. Read More

Working with David has definitely added the needed boost to my career. He has helped with every aspect of creating content for my social media pages, as well as website. His eye for photography and videography and work ethic are things you can’t teach, but only appreciate how much they enhance my brand. David is a team player and as reliable as they come!

ButterscotchOne Woman Symphony

D4 is a Swiss Army Knife man who can do just about anything. A one stop shop, if you will. He was very helpful in multiple areas from website designer, photography, filming editing show recaps to helping on the marketing side with Facebook Ads and more. I really appreciate that he seems to always be accessible when I need his help. He’s fun to talk to and is an inspiration to be around. David has a fountain of knowledge, focusing on ways to stay healthy and create longevity as an artist. I’m so thankful to have crossed paths with him and to have him in my circle.

Pure PowersHip Hop Artist

Working with D4 Music Marketing has been one of the best choices we've made to give our band's purpose and outreach a complete recharge. David really takes his time to understand who our band is, what we sound like and how we want to represent ourselves to the listeners. Then, he goes deep into understanding how we are doing with our current branding presentation, and works closely with us to curate different ways that can refine and boost its effectiveness. He's consistent and good with following up with us, which is great because sometimes I forget to follow up from having to wear so many hats in the band. On top of that, he has been great with negotiating a budget that will work well for a small independent band such as ourselves. I highly recommend him for any band that wants to maximize the reach of their music to the public.

AstraLogikMusic Duo

D4 Music Marketing has been an extremely supportive resource! As a jazz, soul, and R&B vocalist, I've had great success as a performer and a musician. However, I was continually challenged in managing and following through on brand development and marketing strategies. My main goal was to create a professional and attractive website. David was proactive in getting together to brainstorm, and he immediately took action to create a polished website. As edits have come up, David responds and makes updates almost immediately. I can rely on him to be in communication, and to support the establishment of my brand. David took initiative in coming out to shows to take photos, and get a better idea of my sound and artistry. I highly recommend David's services and expertise to support growth for musicians and creatives alike.

Amy DabalosJazz & Soul Vocalist

David has been utterly instrumental in growing our brand as Eko Zu. From web design, execution and updates to social media management, guidance and feedback, David's involvement with the project comes from the ground up. During shows, he helps shoot our Snapchat, Instagram stories, and Facebook Live feeds. He also shoots photo/video with his camera, and can manage a team when we're covering multiple social channels simultaneously. Outside of shows, he helps with our social media and online presence, especially from a web design standpoint. David is an amazing resource and addition to any musician's project, we love and highly recommend his work!

Eko ZuZu'Ian (Producer)