Branding Myths

6 Common Branding Myths That May Be Holding Musicians Back

By | Branding | No Comments

Have you ever felt that you’re not getting the exposure you had hoped for as a music artist? You’re not alone. In a highly competitive and over saturated industry, tons of indie artists struggle to stand out of the crowd and get people’s attention long enough to build a loyal following. Even well-established indie artists need to constantly put themselves out there to stay relevant.

To stand a fighting chance to make it as an indie artist, you need to step up your branding and marketing game. Unfortunately, not all artists have backgrounds in business or marketing so it’s common to overlook the importance of branding. Read More

Free Essential Tools for Artists

FREE Essential Online Tools for New Independent Artists Getting Started

By | Analytics, Email, Marketing Basics, Social Media, Websites | No Comments

Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?

One thing you need is a solid online foundation that serves as a central location for people to find you and your music. This should be your website. Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More

Mobile Live Video

Why Independent Artists Need to Get on Mobile Live Video Now

By | Live Mobile Video, Social Media, Video | No Comments

You may have been noticing those Facebook Live notifications popping up more frequently. If not, you will soon enough.

The hot new trend in the social media world right now is mobile live video. For indie artists, its use is definitely picking up momentum. You might be thinking, why should I care? Well, let’s take a quick step back to see what’s been happening with mobile live streaming. Read More