Chance the Rapper

Stop Thinking Transactionally: 7 Reasons Musicians Need to Adopt a Branding Mindset

By | Branding, Strategy | No Comments

Photo Credit: Rob Loud

The music industry is not the same as it was 20 years ago. You no longer need to be signed by a record label to actually have a legitimate career in music. Now, it is much easier to be an independent musician, but at the same time, growing a fan base and making a decent living from music is a challenge.

One of the problems in an evolving music economy is that selling records has become an unsustainable source of income for music artists. Buying music is becoming a thing of the past… at least as a form of music discovery. This romanticized idea of musicians selling music as a product is, strangely, fading. Read More

Rebecca Black Friday

Going Viral: 6 Research Based Principles to Increase Music Exposure

By | Going Viral, Strategy | No Comments

“Compelling content hinges on one key detail: its sharability. It’s not enough to have a Facebook page or tweet every once in a while. Facebook and Twitter are technologies, not strategies in and of themselves. You have to understand why people share some things rather than others in order to use social media to your advantage.” – Jonah Berger

Have you ever wondered why certain artists or songs go viral and achieve a cult-like following? What separates them from the millions of other songs and video uploads flooding the internet? Just imagine what the dramatic increase in exposure could do for your music career.

If you’ve ever questioned why certain content spreads faster than others, this blog will offer insights to answer the questions of why we love to share and how to get more people to talk about your music. Read More