Chance the Rapper in Sacramento

Was Chance the Rapper lucky? 7 Principles Indie Artists Can Apply From his Success

By | Branding, Music Business, Music Distribution, Strategy | No Comments

Whether or not you are a fan of hip hop, I’m sure you’ve probably heard or seen the name Chance the Rapper before.

I had the chance to see Chance the Rapper live here in Sacramento recently on April 27, 2017. Although I can’t say I’m a huge fan as a big focus of his branding (Christianity) doesn’t resonate with me, he does make great music and a down-to-earth guy you want to root for.

Those who have read a few of my previous blogs know that I have referenced Chance a few times as the poster child for this paradigm shift that music should be freely accessible. Embracing this shift is a mindset and approach I believe will be critical to the future success of all musicians. Offering your music without a price tag and knowing that the days of records sales are dying so all musicians need to start adopting now. Read More