Branding Butterscotch

The Basics of Branding for Musicians: Simplifying the Terms (Part 1 of 2)

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“Your music is the last thing that matters. Once they listen to your music, your music it the only thing that matters.” – Lisa Lepine (Music consultant)

It’s normal to think that your music is the most important asset you have as a musician. I mean, it is but it isn’t. Your music is only important if you can actually get people to listen to it, and it’s become increasingly harder to get someone to press play for the first time in this new digital world.

Many think being a musician means throwing some songs on some social media accounts and hope that something will magically catch on. Yeah, it’s not happening.

The fact is there’s just so much great talent out there competing for attention that it’s not easy for musicians to stand out of the clutter. With so many options for music and entertainment, people have to make judgments and decisions about what they may or may not like before actually hearing the music. Read More