Branding Butterscotch

The Basics of Branding for Musicians: Setting the Brand Foundation (Part 2)

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If you’ve read my first blog about the importance of branding for musicians and some basic terminology, then you’re ready to start laying the foundation for your own brand. One of the most important assets you have is your brand, and your brand’s effectiveness is determined by how well you are able to communicate what makes you unique or worthy of attention. Why? Because not everyone will listen to your music when they come across it. Instead, they will have to make decisions about you based on your name, online presentation, bios, descriptions and everything else that relates to you. If these aspects don’t get their attention or resonate with their identity, then they are less likely to listen to your music.

In this blog, I will go over the 4 general steps that are essential to help you build your own brand. Read More