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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Apr 22
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Be Careful of a Scam From d4musicgrouppromo.com

By Uncategorized No Comments

There’s an active scam going around right now using my website’s name and likeness D4 Music Marketing. Please do not interact, click any links, sign up for anything or send any money to them.

It looks like they are operating and directing people to d4musicgrouppromo.com with job offers and using WhatsApp to solicit individuals. They are claiming that D4 Music Marketing, Inc. is a record label owned by Sony Music Entertainment of the United States, which is not true. I am not offering any jobs and I don’t use WhatsApp so it is 100% a scam.

Here’s what I know of the scammers:

Domain Name: d4musicgrouppromo.com
Registered On: 2024-04-02
Expires On: 2025-04-02
Updated On: 2024-04-02
Registry Domain ID: 2868834538_DOMAIN_COM-VRSN
Registrar WHOIS Server: grs-whois.aliyun.com
Registrar URL: http://www.alibabacloud.com
Updated Date: 2024-04-02T11:13:10Z
Creation Date: 2024-04-02T11:13:10Z
Registrar Registration Expiration Date: 2025-04-02T11:13:10Z
Registrar: ALIBABA.COM SINGAPORE E-COMMERCE PRIVATE LIMITED
Registrar IANA ID: 3775
Reseller:
Domain Status: ok https://icann.org/epp#ok
Registrant City:
Registrant State/Province: Singapore
Registrant Country: SG
Registrant Email:https://whois.aliyun.com/whois/whoisForm
Registry Registrant ID: Not Available From Registry
Name Server: NS7.ALIDNS.COM
Name Server: NS8.ALIDNS.COM
Registrar Abuse Contact Email: email@service.aliyun.com
Registrar Abuse Contact Phone: +86.95187
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>>Last update of WHOIS database: 2024-04-23T01:56:02Z <<<

Feb 08
Love1

How to Create Short-Form Videos to Gain New Fans As A Musician

By Music Marketing, Music Promotion, Video One Comment

Over the years, I’ve noticed that emerging artists’ number one problem is marketing their music to gain new fans and grow a loyal fanbase. It’s the most common question that I see in my inbox.

In our current climate, the key to getting yourself in front of potential fans cost-effectively is through short-form video content. Typically, musicians associate this type of short-form content with the dance, lip-sync and crazy challenge videos found on TikTok. The good news is that it doesn’t have to be any of that. This trend of short-form videos can actually be quite simple and more in line with what’s natural for musicians, which is “live” performance.

Short-form live performance videos have grown in popularity in the past couple of years and have shown to be effective for marketing new music and even helping some artists go viral.

In this blog, I cover all the basics you need to know about how to go about creating short-form videos as a musician to promote your music on social media. Read More

Sep 30
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Living Legends. Photo by D4 Nguyen.

9 Lessons Today’s Musicians Can Learn from the DIY Independent Music Ethos of the 1990s

By Music Business, Music Promotion No Comments

We all know it’s hard to get your music noticed and grow a fanbase in today’s content saturated world. Have you ever thought about how much harder it would have been to make a living with your music as an independent artist WITHOUT the internet and social media? Or how about without powerful computers (desktops, laptops, smart phones) to conveniently record and produce music from home?

In this blog, I want to share some key lessons we can learn from DIY independent music artists from the 1990s, specifically in the underground hip hop scene in the United States. Even if you don’t listen to or make hip hop / rap music, you should be able to learn something and gain perspective that applies to you today. Read More

Aug 30
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How Musicians Can Maximize Merch Sales At In Person Shows

By Merch, Music Business No Comments

You’ve put a lot of thought into creating the right designs for merch based on your brand and music. With those designs, you decided on the best way to get those items made. Now, it’s time to sell!

For many independent artists, live shows don’t come as frequently so you want to make sure you’re maximizing these opportunities to sell when you’re performing live.

In this blog, we’ll go over all of the basics that you should keep in mind for selling merch in person and some tips to maximize your efforts. Read More