Super Fans Isaiah Rashad

4 Easy Communication Tweaks To Help Convert Fans Into Super Fans

By | Branding, Music Business, Social Media, Strategy | No Comments

Since 2008, there’s been a popular hypothesis floating around the internet about how artists can make a sustainable living if they are able to earn roughly 1,000 super fans.

Unfortunately with so much competition for attention now, that number may be more. However, the idea behind this is to help dispel this notion that you need thousands or millions of fans to make it as an independent and that living off music is more attainable than it seems. Read More

Branding Butterscotch

The Basics of Branding for Musicians: Setting the Brand Foundation (Part 2)

By | Branding, Marketing Basics | No Comments

If you’ve read my first blog about the importance of branding for musicians and some basic terminology, then you’re ready to start laying the foundation for your own brand. One of the most important assets you have is your brand, and your brand’s effectiveness is determined by how well you are able to communicate what makes you unique or worthy of attention. Why? Because not everyone will listen to your music when they come across it. Instead, they will have to make decisions about you based on your name, online presentation, bios, descriptions and everything else that relates to you. If these aspects don’t get their attention or resonate with their identity, then they are less likely to listen to your music.

In this blog, I will go over the 4 general steps that are essential to help you build your own brand. Read More

Branding Butterscotch

The Basics of Branding for Musicians: Simplifying the Terms (Part 1 of 2)

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“Your music is the last thing that matters. Once they listen to your music, your music it the only thing that matters.” – Lisa Lepine (Music consultant)

It’s normal to think that your music is the most important asset you have as a musician. I mean, it is but it isn’t. Your music is only important if you can actually get people to listen to it, and it’s become increasingly harder to get someone to press play for the first time in this new digital world.

Many think being a musician means throwing some songs on some social media accounts and hope that something will magically catch on. Yeah, it’s not happening.

The fact is there’s just so much great talent out there competing for attention that it’s not easy for musicians to stand out of the clutter. With so many options for music and entertainment, people have to make judgments and decisions about what they may or may not like before actually hearing the music. Read More

Chance the Rapper in Sacramento

Was Chance the Rapper lucky? 7 Principles Indie Artists Can Apply From his Success

By | Branding, Music Business, Music Distribution, Strategy | No Comments

Whether or not you are a fan of hip hop, I’m sure you’ve probably heard or seen the name Chance the Rapper before.

I had the chance to see Chance the Rapper live here in Sacramento recently on April 27, 2017. Although I can’t say I’m a huge fan as a big focus of his branding (Christianity) doesn’t resonate with me, he does make great music and a down-to-earth guy you want to root for.

Those who have read a few of my previous blogs know that I have referenced Chance a few times as the poster child for this paradigm shift that music should be freely accessible. Embracing this shift is a mindset and approach I believe will be critical to the future success of all musicians. Offering your music without a price tag and knowing that the days of records sales are dying so all musicians need to start adopting now. Read More

Chance the Rapper

Stop Thinking Transactionally: 7 Reasons Musicians Need to Adopt a Branding Mindset

By | Branding, Strategy | No Comments

Photo Credit: Rob Loud

The music industry is not the same as it was 20 years ago. You no longer need to be signed by a record label to actually have a legitimate career in music. Now, it is much easier to be an independent musician, but at the same time, growing a fan base and making a decent living from music is a challenge.

One of the problems in an evolving music economy is that selling records has become an unsustainable source of income for music artists. Buying music is becoming a thing of the past… at least as a form of music discovery. This romanticized idea of musicians selling music as a product is, strangely, fading. Read More

How to choose stage name

How to Choose the Best Stage Name For Musicians

By | Branding, Marketing Basics | 2 Comments

Are you a new musician still trying to decide on a stage name? If you have racked the most inner crevices of your brain in search of the perfect name and have come up with nothing but cobwebs, this guide will get your creative juices flowing.

Unless you want to perform under your given name, you should devote a considerable amount of time researching and strategizing what your stage, artist or band name should be. For a new musician, choosing a name to perform under may not seem like that big of a deal, but you can avoid a lot of potential headaches down the line if you invest the time to research your preferred stage name. Read More

Branding Myths

6 Common Branding Myths That May Be Holding Musicians Back

By | Branding | No Comments

Have you ever felt that you’re not getting the exposure you had hoped for as a music artist? You’re not alone. In a highly competitive and over saturated industry, tons of indie artists struggle to stand out of the crowd and get people’s attention long enough to build a loyal following. Even well-established indie artists need to constantly put themselves out there to stay relevant.

To stand a fighting chance to make it as an indie artist, you need to step up your branding and marketing game. Unfortunately, not all artists have backgrounds in business or marketing so it’s common to overlook the importance of branding. Read More