Think Fan Funnel

Want to grow your fan base effectively? Think funnels. Fan funnels.

By | Marketing Basics, Music Business, Strategy | No Comments

If you want to grow your fan base effectively, you need to think about funnels. Of course, I am not talking about an actual physical funnel, but metaphorically speaking.

In business, a sales funnel (or similarly a buyer’s journey) is a process that consists of different stages or touch points that potential customers pass through as they become more interested in your products and services until they reach the desired action or sales transaction at the end.

As artists and musicians, your customers (or fans) go through different stages as well to take the ideal action at the end of the funnel, which is typically to buy your music and pay to see your show. However, instead of sales funnels, I like to think of it as a fan or relationship funnel when talking about music. Read More

Chance the Rapper in Sacramento

Was Chance the Rapper lucky? 7 Principles Indie Artists Can Apply From his Success

By | Branding, Music Business, Music Distribution, Strategy | No Comments

Whether or not you are a fan of hip hop, I’m sure you’ve probably heard or seen the name Chance the Rapper before.

I had the chance to see Chance the Rapper live here in Sacramento recently on April 27, 2017. Although I can’t say I’m a huge fan as a big focus of his branding (Christianity) doesn’t resonate with me, he does make great music and a down-to-earth guy you want to root for.

Those who have read a few of my previous blogs know that I have referenced Chance a few times as the poster child for this paradigm shift that music should be freely accessible. Embracing this shift is a mindset and approach I believe will be critical to the future success of all musicians. Offering your music without a price tag and knowing that the days of records sales are dying so all musicians need to start adopting now. Read More

Live Performance Mistakes

13 Live Performance Mistakes Artists and Musicians Need to Avoid

By | Live Performance, Music Business | No Comments

It’s no secret that one of the most important skills you can have as a musician is putting on a good show. The income stream from live performances can be a big one that will help you sustain a music career in the age of music streaming. It’s also an effective way to make a good impression and win over new fans who have not heard your music before.

But just because you make music, does not automatically mean you are a good performer. A good performance takes planning, practicing and rehearsing. Read More

Give away free music

Should Musicians Give Away Their Music for Free?

By | Music Business, Music Distribution, Strategy | No Comments

Musicians and artists always want more exposure and fans. After all, that’s what you need to build a fanbase that will help financially sustain your career in music.

One of the fundamental ways to getting more exposure is making your music easily accessible in the right places. The more people who hear your music, the quicker they can decide if they like it, and hopefully convert into a fan down the road. The biggest barrier to this process is poor marketing and limiting access to your music, which usually happens if people have to pay to discover your music or you only provide snippets of songs. Read More

How NOT to get booked for shows

10 Ways for Independent Artists to NOT Get Booked for Shows

By | Music Business | No Comments

It is safe to say that if you want to make a living off of music, you need to book gigs. Lots of them. Not only does it put money in your pocket, but gigs are a great way to get exposure and reach new fans.

Performing live is the biggest source of income for most independent artists. Unfortunately, many artists inadvertently sabotage their chances of getting booked. To avoid this, here’s a list of ten things you should NOT do, brought to you by the Super Duty Tough Work podcast created by underground hip-hop pioneer Blueprint.. Read More

time saving tips for musicians

8 Time Saving Tips For Musicians

By | Email, Music Business, Social Media | No Comments

Do you ever find yourself wishing you had more time to focus on the creative aspects of music?

Probably the biggest challenge of being an independent artist is juggling all the business-related tasks, while also squeezing in the necessary time to work on music and hone your creative abilities. Besides music, everyone has external responsibilities – work, family, pets, etc – preventing them from dedicating more time to writing and performing music. Understandably, it can be an overwhelming and frustrating struggle to balance. Read More

Stressed Musician

5 Must Learn Business Concepts for Musicians Who Hate the Business Side

By | Marketing Basics, Music Business | No Comments

In an ideal situation, your sole focus would be on making music and not having to worry about marketing, booking, promotion, accounting, or any other business functions. Unless you are signed by a label or have a large budget (let’s face it, most of us don’t), chances are you gotta do it all yourself.

You may hate the business side of things (or just would rather spend your time doing something you actually enjoy), but don’t let that discourage you from incorporating these fundamental business concepts that will improve your chances of making a living off music. Here are 5 must learn business and marketing concepts that you need to know: Read More