Why people aren't following you on Instagram

Instagram for Musicians: 10 Most Common Reasons Why People Aren’t Following You

By | Instagram, Social Media | No Comments

Having a strong Instagram presence, in my opinion, is very important for musicians. Despite being a visual platform, Instagram has all the functions, features, attention and even audience for music artists. The fact is, Instagram users spend more money on music, while also devoting more time listening to and supporting in general.

According to a Nielsen study commissioned by Instagram from 2016:

  • IG users spend 30% more time listening to music on a weekly basis in comparison to the general U.S. population, and they’re more likely to be listening to pop, hip-hop/rap and R&B.
  • Instagram users are 42% more likely to spend money on music during the year, in comparison to the general population’s annual music spending habits.
  • 90% of Instagram Users Stream Music, compared to 76% of the general population.

While it’s easy to get caught up in wanting more followers, I think it’s worth pointing out that there may be reasons why people may not follow you in the first place. Read More

Facebook Ads for Music Video

How to Use Facebook Ads to Promote a Music Video and Sell Merch

By | Facebook, Facebook Ads, Music Business, Social Media | No Comments

SCENARIO: You have a new music video that you want everyone to see. It could even be an older video, doesn’t matter. Facebook Ads is a great way to get more views for your music video, from both your current fans and potentially new ones.

Think of Facebook Ads as a tool that you can use to get exposure for your music video and potentially lead people into your fan funnel. Once in your fan funnel, it can be easier to sell your music and merch to your fans. The good news is you can use Facebook Ads to do this also.

There are different ways and strategies you can go about it, but I will guide you through one way to sell your music and merch to an audience that is more likely to buy based on how engaged they were by your videos. Read More

Going Viral: 6 Important Lessons Artists can Learn from the Rise of Hobo Johnson

By | Branding, Going Viral, Motivation, Social Media, Strategy | No Comments

Hobo Johnson
 
With all the events that have recently transpired for this young artist, the name of his latest album, “The Rise of Hobo Johnson,” couldn’t be more appropriate.

In the last 3 months, Hobo Johnson has:

  • Reached 700k+ Facebook followers (up from a few thousand)
  • Gained 256k+ Youtube Subscribers
  • Sold out shows all over the U.S. and U.K.
  • Reached #11 on Billboards Heatseeker’s Chart
  • Had at least 4 of his songs at the same time on Spotify’s U.S. Viral 50 Playlist
  • Booked his first big festivals – Bumbershoot in Seattle and Outside Lands in San Francisco

In the world of virality and mainstream artists, this is relatively impressive. But to the average independent artist, this is an astronomical feat for a 20 something year old kid from Sacramento.

How did he do it? Read More

Facebook

Major Facebook News Feed Change in 2018: Here’s How Musicians Should Adapt

By | Facebook, Social Media | No Comments

A drastic change has taken place on Facebook, and it is bad news for all brands, including musicians and music artists.

As many know, the Facebook news feed has been controlled by complex algorithms to determine what posts and content will show up in your feed based on a number of variables including: who you follow, what you post and your past interactions on the platform.

Back in 2016, Facebook announced a change to their news feed algorithm that would prioritize posts from friends and family and bring them to the top of your feed. Personally, I haven’t notice much of a difference since then, but it looks like they’re not done yet. Read More

Get More Spotify Followers

How to get More Spotify Followers (Tips for Artists)

By | Music Streaming, Social Media | 2 Comments

Looking for more Spotify followers? As of 2018, Spotify is the top music streaming subscription platform right now worldwide with over 207 million active users (96 million are paying subscribers). As Spotify continues to grow and offer new tools to help you succeed as an independent artist, it makes sense to devote time and effort to increase your number of followers on this platform.

One of the biggest benefits of having Spotify followers is that fans receive email notifications when you put new music on Spotify or announce new shows (if you use Songkick.com). Your songs also show up in their Release Radar playlist and possibly other algorithmic playlists from Spotify. Read More

Super Fans Isaiah Rashad

4 Easy Communication Tweaks To Help Convert Fans Into Super Fans

By | Branding, Music Business, Social Media, Strategy | No Comments

Since 2008, there’s been a popular hypothesis floating around the internet about how artists can make a sustainable living if they are able to earn roughly 1,000 super fans.

Unfortunately with so much competition for attention now, that number may be more. However, the idea behind this is to help dispel this notion that you need thousands or millions of fans to make it as an independent and that living off music is more attainable than it seems. Read More

time saving tips for musicians

8 Time Saving Tips For Musicians

By | Email, Music Business, Social Media | No Comments

Do you ever find yourself wishing you had more time to focus on the creative aspects of music?

Probably the biggest challenge of being an independent artist is juggling all the business-related tasks, while also squeezing in the necessary time to work on music and hone your creative abilities. Besides music, everyone has external responsibilities – work, family, pets, etc – preventing them from dedicating more time to writing and performing music. Understandably, it can be an overwhelming and frustrating struggle to balance. Read More

Stop obsessing over social media followers

Stop obsessing over social media follower numbers! Focus on this instead

By | Facebook, Instagram, Social Media, Twitter | No Comments

Having a bunch of social media followers is a good feeling. The more, the better right? I get it. A high numbers feeds the ego. It gives you something to measure your career progress and validates you as an artist. Drive up the follows, likes and subscribes. It’s the digital instant gratification we crave.

Having a large fan base may help you sleep better at night as you anticipate your fans turning into buying machines. But before you purchase a money counting machine, stop, and think: how many are actually your true fans?

Just as important is the question, how can you tell if they are loyal fans that can support you financially for the long haul? Read More

Engaged crowd

9 Social Media Engagement Tips so Musicians Don’t Lose Fans

By | Social Media, Strategy | No Comments

Did you know that it costs more money to acquire a new customer (or fan in your case) then it does to retain one you already have? In fact, acquiring a new customer is about five times more expensive than keeping an existing one.

Because of this fact, it is not the best use of your time or money to chase after new fans when you have a robust fan base already built. It’s easy to get caught up in the mindset of always wanting more new fans, but neglecting the fans you already have is a costly mistake. This is why social media engagement is so important for musicians. Read More

Social Media vs. Email

Social Media vs Email: 4 Stats Show Which is a Priority for Indie Artists

By | Email, Social Media | No Comments

The two online marketing channels indie artists use the most often are social media and email. Both channels allow artists to interact with fans, but email actually plays a more direct role in helping artists earn money.

I’m sure you already know that an email is better for reaching fans directly as opposed to social media. The way I like to think about it, social media is where your fans likes to hang out during lunch breaks or after work. Email is like having their home address, or even cell phone number.

Regardless of where you are in your music career or what your goals are, your priority should always be to build your email list. Why? Read More