Get More Spotify Followers

How to get More Spotify Followers (Tips for Artists)

By | Social Media, Spotify | No Comments

Looking for more Spotify followers? Spotify is the top music streaming subscription platform right now with over 140 million active users (60 million are paying subscribers). As Spotify continues to grow and offer new tools to help you succeed as an independent artist, it makes sense to devote time and effort to increase your number of followers.

One of the biggest benefits of having Spotify followers is that fans receive an email notifications when you put new music on Spotify or announce new shows (if you use Songkick.com). Your songs also show up in their Release playlist. Read More

Super Fans Isaiah Rashad

4 Easy Communication Tweaks To Help Convert Fans Into Super Fans

By | Branding, Music Business, Social Media, Strategy | No Comments

Since 2008, there’s been a popular hypothesis floating around the internet about how artists can make a sustainable living if they are able to earn roughly 1,000 super fans.

Unfortunately with so much competition for attention now, that number may be more. However, the idea behind this is to help dispel this notion that you need thousands or millions of fans to make it as an independent and that living off music is more attainable than it seems. Read More

time saving tips for musicians

8 Time Saving Tips For Musicians

By | Email, Music Business, Social Media | No Comments

Do you ever find yourself wishing you had more time to focus on the creative aspects of music?

Probably the biggest challenge of being an independent artist is juggling all the business-related tasks, while also squeezing in the necessary time to work on music and hone your creative abilities. Besides music, everyone has external responsibilities – work, family, pets, etc – preventing them from dedicating more time to writing and performing music. Understandably, it can be an overwhelming and frustrating struggle to balance. Read More

Stop obsessing over social media followers

Stop obsessing over social media follower numbers! Focus on this instead

By | Facebook, Instagram, Social Media, Twitter | No Comments

Having a bunch of social media followers is a good feeling. The more, the better right? I get it. A high numbers feeds the ego. It gives you something to measure your career progress and validates you as an artist. Drive up the follows, likes and subscribes. It’s the digital instant gratification we crave.

Having a large fan base may help you sleep better at night as you anticipate your fans turning into buying machines. But before you purchase a money counting machine, stop, and think: how many are actually your true fans?

Just as important is the question, how can you tell if they are loyal fans that can support you financially for the long haul? Read More

Engaged crowd

9 Social Media Engagement Tips so Musicians Don’t Lose Fans

By | Social Media, Strategy | No Comments

Did you know that it costs more money to acquire a new customer (or fan in your case) then it does to retain one you already have? In fact, acquiring a new customer is about five times more expensive than keeping an existing one.

Because of this fact, it is not the best use of your time or money to chase after new fans when you have a robust fan base already built. It’s easy to get caught up in the mindset of always wanting more new fans, but neglecting the fans you already have is a costly mistake. This is why social media engagement is so important for musicians. Read More

Social Media vs. Email

Social Media vs Email: 4 Stats Show Which is a Priority for Indie Artists

By | Email, Social Media | No Comments

The two online marketing channels indie artists use the most often are social media and email. Both channels allow artists to interact with fans, but email actually plays a more direct role in helping artists earn money.

I’m sure you already know that an email is better for reaching fans directly as opposed to social media. The way I like to think about it, social media is where your fans likes to hang out during lunch breaks or after work. Email is like having their home address, or even cell phone number.

Regardless of where you are in your music career or what your goals are, your priority should always be to build your email list. Why? Read More

Instagram Stories or Snapchat

Which is better for Indie Artists, Instagram Stories or Snapchat?

By | Instagram, Snapchat, Social Media | No Comments

First things first, I hate Instagram Stories. (Just kidding… sort of!) The day it went live, I did a little rant on both platforms to boycott the feature. The purist in me believed that each social media platform should have its own unique special thing. That’s not how it works in the real world, unfortunately. Romanticism aside, this is what big businesses do and the social media landscape is no exception. It’s not the first time a platform is copying a competitor’s feature and it won’t be the last. The allure of having content disappear after 24 hours is a powerful feature for engagement so you can’t hate Instagram for straight up biting Snapchat. Read More

Don't Buy Fake Fans

4 Reasons Why Not to Buy Fake Fans and How to Spot them

By | Facebook, Instagram, Social Media, Twitter | No Comments

What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity driven, popularity contest of a society.

As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.

Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More

Free Essential Tools for Artists

FREE Essential Online Tools for New Independent Artists Getting Started

By | Analytics, Email, Marketing Basics, Social Media, Websites | No Comments

Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?

One thing you need is a solid online foundation that serves as a central location for people to find you and your music. This should be your website. Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More