How to choose stage name

Are you a new musician still trying to decide on a stage name? If you have racked the most inner crevices of your brain in search of the perfect name and have come up with nothing but cobwebs, this guide will get your creative juices flowing.

Unless you want to perform under your given name, you should devote a considerable amount of time researching and strategizing what your stage, artist or band name should be. For a new musician, choosing a name to perform under may not seem like that big of a deal, but you can avoid a lot of potential headaches down the line if you invest the time to research your preferred stage name.

A frustrating issue you may run into if you don’t do your research first is having to change your name. It can really suck if you’ve invested so much time and money into an artist name, only to have to redo your efforts because of poor planning. You may have to change your name if you:

  • Find your name and online assets are already being used
  • Have a name that gets confused with other artists, businesses, products or organizations
  • Realize your name is a trademark

To avoid these potential problems, follow the steps in this blog before finalizing your stage name.
 

Why is a good stage name so important?

 
You may not judge a book by its cover, but people will judge you based on your artist name, more often than not, before they even hear your music.

The stage name you will decide to go with is symbolic of your brand. This brand is the public persona you project based on some aspect of your personal identity. Ultimately, a well-chosen artist name will support your brand and effectively communicate what you, as a musician, represent and what makes you unique. The name chosen to represent your musical endeavors should be part of a cohesive branding and marketing message. You want this name to set the right expectations.

For example, what type of music would a band that goes by the name The Grim Reapers perform? It would be very unexpected and odd if they recorded gospel or sugary pop hits. If The Grim Reapers sounded like a tween pop group, their band name would in no way align with the message it implies (dark, scary, possibly sadistic). Likewise, know that you will have to live up to your stage or band name. Having a good name will help set the tone for what listeners can expect from your music.

Now that you understand the importance of coming up with a stage or artist name that is relevant to your brand, here are the steps you should go through to come up with the perfect name.
 

STEP 1: Brand Assessment

 
Before brainstorming names, it’s important that you take a self-assessment regarding who you are as an artist and how you want to be portrayed in the public. It is essential to establish your brand to help listeners distinguish you from other musicians out there and make you more identifiable. If you have read any of my other blog articles, you know how important branding is for a career in music. Everyone is going to perceive your brand a little differently, but your stage or artist name will help solidify the persona you are trying to project.
 

What Does Your Brand Represent?

 
When you are determining what characteristics will be a part of your brand – southern charm, hardcore lyrics, pot head, feminist, vegan, political, rags to riches story, etc – know that you will be expected to live up to these characteristics because it’s how people connect with you. So while it may seem enticing to write songs about events that haven’t happened to you (but you think your audience will relate to), it will difficult to maintain that brand or persona long-term since it is essentially a lie (think Jamie Kennedy in Malibu’s Most Wanted).

What you should do is think about what makes you unique and capitalize or enhance those traits. The characteristics that set you apart don’t have to even be that extraordinary. For example, someone used their birth name that is spelled offbeat to come up with the stage name Jef with an F. It’s a real plus when your name describes something that is meaningful to you (especially you are going to be asked about your name approximately 99,999 times). In this respect, choosing your stage name is akin to getting your first tattoo.
 

Tell Stories (Not Tall Tales)

 
To take it a step further, your brand should be based on your “story” (what makes you unique and interesting or what you and your band mates find meaningful). Once your brand starts to take shape, you can use your name as a method of creating and marketing your “story.” Reflect on your past experiences as a band and as a person to come up with a name. Reminiscing on evocative incidents or strong beliefs that have helped bind your band together is an effective method to coming up with a name.

Your brand, message and music are blended together to create your unique story. Your story isn’t just what you tell people. It’s more than that: it’s what they believe about you based on the signals and messages your brand sends out through your presence.

The ability to communicate what makes you unique or interesting is the greatest asset you have in the music industry. Everything about you as an artist should be a byproduct or manifestation of your brand or story – especially your name!
 

Know your target audience and culture you represent

 
Each genre of music has its own exclusive symbols and word connotations. Similar to The Grim Reaper example above, certain words or symbols are associated with specific subcultures and music types. If your name has the words ‘black’ or ‘skull’, it may be associated with punk or metal. If someone was reading a list of recent indie artist albums, and they saw the name The Black Skulls, they would most likely assume this was a metal or punk band full of screamed lyrics and amplified notes from the guitar and drums. It would be confusing if The Black Skulls sounded like Katy Perry.

Worse than confusing potential fans, is losing them because they misinterpreted your name to stand for something it does not. To avoid this, you need to be aware of the words and symbols of the genre or subculture your music represents and those it does not. So when coming up with names, take this into consideration to make sure you are giving off the right cultural signals that align with your brand.

You also need to take into account how your name could be interpreted by people from other cultures and nationalities. Maybe you’re not expecting to be an international artist and aren’t especially worried how your name is perceived in other languages, but you should still take into consideration who your target audience is going to be, and make sure that your name resonates with their values and doesn’t offend them.
 

STEP 2: Brainstorm Ideas

 
Now that you’ve done a brand assessment, it’s time to do some brainstorming. There are no bad ideas in brainstorming (as long as you are able to weed them out later). Write down any and everything you can think of as a potential band name. An odd idea may be the catalyst for coming up with that perfect name!

Here are some thought-starters you can use to begin brainstorming:
 

Variations of your real name

 
Going by your given name can work just fine and a lot of musicians do (Christina Aguilera, Gwen Stefani). However, if your name is very common, popular or hard to pronounce, you may want to change it up to make it more unique and fit your musical endeavors. You will want to avoid confusion especially if your name is being used by someone already famous. Playing off your first, middle or last name, is a good way to start.

Here are some other ideas:

  • Spelling your name phonetically if it is hard to pronounce or to make it more original (Kal Penn’s birth name is Kalpen Suresh Modi)
  • Incorporating numbers or symbols (2Pac, Ke$ha)
  • Shorten your name (Madonna, Beyoncé and Prince both use just their first name. NAS is short for Nasir.)
  • Scrambling your name or band members’ names into a acronym (Rae Sremmurd is ear drummers spelled backwards, NSYNC is the last letters of each of their first names)
  • Using your real first name and then making up a last name (Alicia Keys = Alicia Augello Cook, John Legend = John Roger Stevens)
  • Capitalizing on a childhood nickname (Miley Cirus, Slug of Atmosphere)

Once of the best parts of using all or part of your real name and then jazzing it up is that you already have the tools to come up with an authentic name
 

Experiment with using poetic devices

 
Poetic devices may help with coming up with a name this is catchy or meaningful. Some of the more common ones that don’t get to lengthy include:

  • Metaphors: a comparison between two unlike things without using the words like or as (freedom is a bird).
  • Simile: a comparison of one thing with another thing of a different kind that uses the words ‘like’ or ‘as’ (free as a bird).
  • Alliteration: the occurrence of the same letter or sound at the beginning of words (big black bird).
  • Repetition: repeating words, phrases, or lines.
  • Symbol: an object that means more than itself and represents something else (a bird can be a symbol for freedom).
  • Imagery: words used to create an image in the reader’s mind and appeal to our sense of smell, sight, taste, touch, or hearing.
  • Allusions: an indirect reference to a person, place, thing or idea of historical, cultural, literary or political significance
  • Homophone: Okay, I’m not exactly sure if this is the right term to describe this so please correct me if I’m wrong. The example that came to mind to include this is Lil Uzi Vert. If you say his name fast, it sounds like ‘Lucifer,’ which is no coincidence. This is great from a branding perspective because his stage name matches his use of anti-Christ, Satanic imagery in how he presents himself. Not to mention he worships Marilyn Manson.

 

Use a thesaurus

 
Ascertain distinctive letter arrangements the general populace has used sparingly. In other words, use a thesaurus to find original words. An online thesaurus is a good tool for researching other possibilities to plain and overused words.
 

Use the random band name generator

 
If it all else fails, leave it up to chance and use a name generator. Enter a word that has meaning to you, and the site will come up with some interesting possibilities. This might also help you in your brainstorming!

 

STEP 3: Research / Put it to the Test

 
Ok, so you went through the steps and have settled on what you think is the name of all names.

Before you start throwing your moniker on everything, there are a few considerations that your name must be vetted through. I want you to avoid, to the best of your ability, the potential issues that could result from an improperly or poorly chosen band name. You don’t want to find out later on that:

  • Your name does not align with your brand
  • Online assets are already taken because your name is used by someone else
  • Your name is being confused with other artists, businesses, or organizations
  • It’s difficult for fans to locate you because of tricky spelling or pronunciation
  • Bookers or promoters feel your name is not marketable; making it harder for you to get gigs

With that being said, here are some things you should do to put your new possible stage name to the test:
 

Plug your stage name into search engines to see what comes up

 
You may be surprised that the name you thought was super creative is actually used quite often. The reverse is also true. You might get lucky, and a name you were worried might yield too many search results is actually usable.

In 2015, Band Camp came up with a do not use list of the 10 most common band names. Consider yourself warned:

  • Atlas
  • Apollo
  • Bloom
  • Nomad
  • Paradox
  • Moon
  • Haze
  • Zero
  • Ghost
  • Indigo

If you managed to avoid those common names, try typing your new stage name into a search engine to see what pops up in the results. Keep in mind that searching for your name through specific search engines, such as Google, will yield localized results based on your IP address. This could mean that your results are not accurate in letting you know if a name has been used throughout the country.
 

Search through music related websites

 
To dig to deeper and see if your potential name has already been used, search for your name on websites specific to music.

 

Avoid any names that are trademarked

 
Make sure that the name you want is legally available. Visit the United States Patent and Trademark Office (USPTO) to see if your potential persona is being used by anyone else. Also, search the online band registries and brick and mortar indie record shops to see if your name or a variation of it is already being capitalized on. You may also want to invest the time and money to trademark your name, to avoid anyone else using it.
 

Check domain names and social media usernames

 
You’re going to have a website (of course), so it’s important to see if someone else is already using your ideal domain name. Use a domain registrar like GoDaddy to see if you can secure a domain name that incorporates your chosen stage name. It is also a good idea to see if someone else has already taken the social media usernames using a similar name. Lucky for you, knowem? can run your name through 500 popular social networks, over 150 domain names, and the USPTO Database to see if your name is in use. That saves you a ton of work!
 

Ask for feedback and people’s first impressions

 
Ask your family and friends what they think of the name (or names if you haven’t picked one yet and are debating between a few). They might have valuable insight into how a promoter, booking agent or potential fan might interpret your name. Marketing companies use focus groups all the time to learn how others perceive a brand, product, and name. Take a cue from them and gather feedback. If you are already making music and have built up a fan base, you might want to have a contest or allow your fans to choose your new name.
 

Think about spelling and pronunciation

 
Symbols might be edgy in a name, like d3ath$tar, but they can make looking you up online pretty difficult. Long names might also make it hard for fans to remember your name. Find a balance between unique and not driving people crazy trying to spell or pronounce your name. See if you knew the proper pronunciation for these bands.

Lykke Li
Common mispronunciation: Like Lee How to say it:
How to say it: Licky Lee

Haim
Common mispronunciation: Hame
How to say it: Hyme or Hy-um

SBTRKT
Common mispronunciation: ess bee tee are kay tee
How to say it: Subtract

Bon Iver
Common mispronunciation: Bon Eye-ver
How to say it: Bone Ee-VARE

See the complete list here.

Keep in mind that not everyone may be as freewheeling as yourself, and if your name has profanity or contains words that you wouldn’t say in front of your mom, you may cause your fans some discomfort when they mention your artist name.
 

Conclusion

 
I am sure these tips and tricks have given you a lot to think about and consider when searching for that perfect artist name. Coming up with one isn’t easy, but the time you invest now can save you a lot of headache later on.

Once you do arrive at the perfect name, be sure to secure the domain name and social media handles right away.

If you are looking for more inspiration, and a laugh, check out a compiled list of the 100 Best Band Names of All Time.

Not sure what to do next? Here’s a good place to start:

15 Essential Things You Need to Know to Start Your Music Career

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