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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Are Social Media Algorithms Intentionally Suppressing Sales Posts To Screw Over Artists?

By Facebook, Instagram, Social Media, Twitter One Comment

Note: This is an option blog piece that is a bit different from what I usually publish. It is meant to be a complementary piece to go with my Tactics For Musicians To Beat Social Media Algorithms blog.

Whenever a musician posts about tickets to an upcoming show or new merch, there can be a noticeable dip in engagement and organic reach compared to other types of posts. I’ve seen it happen firsthand many times. Does this always happen? No. Have I seen sales types of posts do really well organically? Yes.

The commonly held belief is that social media platforms will intentionally suppress the organic reach of any posts that involve trying to sell something to force creators to buy ads to reach their followers.

I hear about it all the time within my circles. I’m no stranger to conspiracy theories myself but I also strive to be objective as a mediator-type personality and a professional in the industry.

Although this line of thinking makes a lot of sense and it’s hard to argue against this belief considering that’s their major source of income, there is also another major factor at play. Read More

Beginners Guide to AI For Musicians: How Artificial Intelligence Can Boost Your Music Career Now

By AI (Artificial Intelligence) No Comments

Parts of the blog were written with the assistance of ChatGPT. All images used in the blog, including the header, were generated using MidJourney.

Not too long ago, Non-Fungible Tokens (NFTs) were all the rage in 2021. But more recently, AI has been the buzzword coming into 2023. Aspects of AI, like the infamous social media algorithms, have been the musician’s archenemy over the past several years with sharp declines in organic reach, but will AI become the final boss or the hero to save the day?

With the rise of artificial intelligence, AI stories have been taking over more and more headlines, newsfeeds and conversations. There’s no way that the mention of AI and all of the headlines it has made hasn’t come across you on social media or within your social network.

The big question is what does this mean for artists, creatives and musicians? Is AI’s rise a blessing or a curse? Can AI replicate human creativity? Who owns the copyright to what AI produces?

In this blog, I explore the good and the bad (mostly good) with AI as it relates to independent musicians. If you’re new to AI, this beginner’s guide is a great place to start. I also share 25+ AI tools you should consider trying. Because many of these AI tools are free to use or have a free plan, I highly encourage you to give them a shot and start experimenting with the technology.
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5 FREE Live Performance Discovery Platforms For Musicians To Apply

By Discovery, Live Performance, Video One Comment

Getting noticed as an emerging, independent artist is not easy. Thankfully, there are opportunities for you to get exposure to be discovered and potentially grow your fan base. The best part is it’s FREE to apply!

In this blog, I share 5 live performance discovery platforms that basically any musician can apply for a chance to get featured in front of new potential fans.
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Beginners Guide for Filing Taxes as a Musician – Part 2: 5 Tips To Get Started

By Music Business No Comments

Please Note: I am not a financial advisor or tax consultant. The contents of this blog is for educational purposes only. Nothing contained here is financial, legal, tax or accounting advice. Be sure to talk with a professional tax consultant or accountant if you’re unsure about filing taxes as a musician. The information contained is specifically for those who live and work in the United States.

Have you started bringing in income from music and you’re unsure of how to prepare for taxes?

Being able to earn money as a musician is the first key step from something just being a hobby to becoming a full-time professional. Unfortunately, this is also where income taxes kick in and things can get complicated quickly.

In this blog, which is part 2 of my beginners guide for filing taxes, I’ll cover 5 fundamental tips on how independent artists should get started with accounting for their music business. Also, I share a list of expenses you may be able to write-off as a musician. Read More