Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for artists to stand out of the clutter. The aim of this site is to guide you through the online marketing space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

My 4 Principles for Music Marketing Success

Online Foundation

Establish a solid home base (plan, website, email, social media) for your online presence so marketing efforts run smoothly

Branding

Grow your fan base effectively when you understand the importance of branding and how to appeal to your target market

Efficiency

Save time to focus on creating music by leveraging online tools and strategies to maximize your time and effort

Amplify

Get your message and story out to the right people, learn to increase online reach with the best online practices and strategies

Get More Spotify Followers

How to get More Spotify Followers (Tips for Artists)

By | Social Media, Spotify | No Comments

Looking for more Spotify followers? Spotify is the top music streaming subscription platform right now with over 140 million active users (60 million are paying subscribers). As Spotify continues to grow and offer new tools to help you succeed as an independent artist, it makes sense to devote time and effort to increase your number of followers on this platform.

One of the biggest benefits of having Spotify followers is that fans receive email notifications when you put new music on Spotify or announce new shows (if you use Songkick.com). Your songs also show up in their Release Radar playlist and possibly other algorithmic playlists from Spotify. Read More

Super Fans Isaiah Rashad

4 Easy Communication Tweaks To Help Convert Fans Into Super Fans

By | Branding, Music Business, Social Media, Strategy | No Comments

Since 2008, there’s been a popular hypothesis floating around the internet about how artists can make a sustainable living if they are able to earn roughly 1,000 super fans.

Unfortunately with so much competition for attention now, that number may be more. However, the idea behind this is to help dispel this notion that you need thousands or millions of fans to make it as an independent and that living off music is more attainable than it seems. Read More

Think Fan Funnel

Want to grow your fan base effectively? Think funnels. Fan funnels.

By | Marketing Basics, Music Business, Strategy | No Comments

If you want to grow your fan base effectively, you need to think about funnels. Of course, I am not talking about an actual physical funnel, but metaphorically speaking.

In business, a sales funnel (or similarly a buyer’s journey) is a process that consists of different stages or touch points that potential customers pass through as they become more interested in your products and services until they reach the desired action or sales transaction at the end.

As artists and musicians, your customers (or fans) go through different stages as well to take the ideal action at the end of the funnel, which is typically to buy your music and pay to see your show. However, instead of sales funnels, I like to think of it as a fan or relationship funnel when talking about music. Read More

Branding Butterscotch

The Basics of Branding for Musicians: Setting the Brand Foundation (Part 2)

By | Branding, Marketing Basics | No Comments

If you’ve read my first blog about the importance of branding for musicians and some basic terminology, then you’re ready to start laying the foundation for your own brand. One of the most important assets you have is your brand, and your brand’s effectiveness is determined by how well you are able to communicate what makes you unique or worthy of attention. Why? Because not everyone will listen to your music when they come across it. Instead, they will have to make decisions about you based on your name, online presentation, bios, descriptions and everything else that relates to you. If these aspects don’t get their attention or resonate with their identity, then they are less likely to listen to your music.

In this blog, I will go over the 4 general steps that are essential to help you build your own brand. Read More

Working with David has definitely added the needed boost to my career. He has helped with every aspect of creating content for my social media pages, as well as website. His eye for photography and videography and work ethic are things you can’t teach, but only appreciate how much they enhance my brand. David is a team player and as reliable as they come!

ButterscotchOne Woman Symphony

" David has been utterly instrumental in growing our brand as Eko Zu. From web design, execution and updates to social media management, guidance and feedback, David's involvement with the project comes from the ground up. During shows, he helps shoot our Snapchat, Instagram stories, and Facebook Live feeds. He also shoots photo/video with his camera, and can manage a team when we're covering multiple social channels simultaneously. Outside of shows, he helps with our social media and online presence, especially from a web design standpoint. David is an amazing resource and addition to any musician's project, we love and highly recommend his work!"

Eko ZuZu'Ian (Producer)

"Working with D4 Music Marketing has been one of the best choices we've made to give our band's purpose and outreach a complete recharge. David really takes his time to understand who our band is, what we sound like and how we want to represent ourselves to the listeners. Then, he goes deep into understanding how we are doing with our current branding presentation, and works closely with us to curate different ways that can refine and boost its effectiveness. He's consistent and good with following up with us, which is great because sometimes I forget to follow up from having to wear so many hats in the band. On top of that, he has been great with negotiating a budget that will work well for a small independent band such as ourselves. I highly recommend him for any band that wants to maximize the reach of their music to the public."

AstraLogikMusic Duo

D4 Music Marketing has been an extremely supportive resource! As a jazz, soul, and R&B vocalist, I've had great success as a performer and a musician. However, I was continually challenged in managing and following through on brand development and marketing strategies. My main goal was to create a professional and attractive website. David was proactive in getting together to brainstorm, and he immediately took action to create a polished website. As edits have come up, David responds and makes updates almost immediately. I can rely on him to be in communication, and to support the establishment of my brand. David took initiative in coming out to shows to take photos, and get a better idea of my sound and artistry. I highly recommend David's services and expertise to support growth for musicians and creatives alike.

Amy DabalosJazz & Soul Vocalist