Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for artists to stand out of the clutter. The aim of this site is to guide you through the online marketing space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

My 4 Principles for Music Marketing Success

Online Foundation

Establish a solid home base (plan, website, email, social media) for your online presence so marketing efforts run smoothly

Branding

Grow your fan base effectively when you understand the importance of branding and how to appeal to your target market

Efficiency

Save time to focus on creating music by leveraging online tools and strategies to maximize your time and effort

Amplify

Get your message and story out to the right people, learn to increase online reach with the best online practices and strategies

Think Fan Funnel

Want to grow your fan base effectively? Think funnels. Fan funnels.

By | Marketing Basics, Music Business, Strategy | No Comments

If you want to grow your fan base effectively, you need to think about funnels. Of course, I am not talking about an actual physical funnel, but metaphorically speaking.

In business, a sales funnel (or similarly a buyer’s journey) is a process that consists of different stages or touch points that potential customers pass through as they become more interested in your products and services until they reach the desired action or sales transaction at the end.

As artists and musicians, your customers (or fans) go through different stages as well to take the ideal action at the end of the funnel, which is typically to buy your music and pay to see your show. However, instead of sales funnels, I like to think of it as a fan or relationship funnel when talking about music. Read More

Branding Butterscotch

The Basics of Branding for Musicians: Setting the Brand Foundation (Part 2)

By | Branding, Marketing Basics | No Comments

If you’ve read my first blog about the importance of branding for musicians and some basic terminology, then you’re ready to start laying the foundation for your own brand. One of the most important assets you have is your brand, and your brand’s effectiveness is determined by how well you are able to communicate what makes you unique or worthy of attention. Why? Because not everyone will listen to your music when they come across it. Instead, they will have to make decisions about you based on your name, online presentation, bios, descriptions and everything else that relates to you. If these aspects don’t get their attention or resonate with their identity, then they are less likely to listen to your music.

In this blog, I will go over the 4 general steps that are essential to help you build your own brand. Read More

Branding Butterscotch

The Basics of Branding for Musicians: Simplifying the Terms (Part 1 of 2)

By | Branding, Marketing Basics | No Comments

“Your music is the last thing that matters. Once they listen to your music, your music it the only thing that matters.” – Lisa Lepine (Music consultant)

It’s normal to think that your music is the most important asset you have as a musician. I mean, it is but it isn’t. Your music is only important if you can actually get people to listen to it, and it’s become increasingly harder to get someone to press play for the first time in this new digital world.

Many think being a musician means throwing some songs on some social media accounts and hope that something will magically catch on. Yeah, it’s not happening.

The fact is there’s just so much great talent out there competing for attention that it’s not easy for musicians to stand out of the clutter. With so many options for music and entertainment, people have to make judgments and decisions about what they may or may not like before actually hearing the music. Read More

Chance the Rapper in Sacramento

Was Chance the Rapper lucky? 7 Principles Indie Artists Can Apply From his Success

By | Branding, Music Business, Music Distribution, Strategy | No Comments

Whether or not you are a fan of hip hop, I’m sure you’ve probably heard or seen the name Chance the Rapper before.

I had the chance to see Chance the Rapper live here in Sacramento recently on April 27, 2017. Although I can’t say I’m a huge fan as a big focus of his branding (Christianity) doesn’t resonate with me, he does make great music and a down-to-earth guy you want to root for.

Those who have read a few of my previous blogs know that I have referenced Chance a few times as the poster child for this paradigm shift that music should be freely accessible. Embracing this shift is a mindset and approach I believe will be critical to the future success of all musicians. Offering your music without a price tag and knowing that the days of records sales are dying so all musicians need to start adopting now. Read More

Working with David has definitely added the needed boost to my career. He has helped with every aspect of creating content for my social media pages, as well as website. His eye for photography and videography and work ethic are things you can’t teach, but only appreciate how much they enhance my brand. David is a team player and as reliable as they come!

ButterscotchOne Woman Symphony

" David has been utterly instrumental in growing our brand as Eko Zu. From web design, execution and updates to social media management, guidance and feedback, David's involvement with the project comes from the ground up. During shows, he helps shoot our Snapchat, Instagram stories, and Facebook Live feeds. He also shoots photo/video with his camera, and can manage a team when we're covering multiple social channels simultaneously. Outside of shows, he helps with our social media and online presence, especially from a web design standpoint. David is an amazing resource and addition to any musician's project, we love and highly recommend his work!"

Eko ZuZu'Ian (Producer)

"Working with D4 Music Marketing has been one of the best choices we've made to give our band's purpose and outreach a complete recharge. David really takes his time to understand who our band is, what we sound like and how we want to represent ourselves to the listeners. Then, he goes deep into understanding how we are doing with our current branding presentation, and works closely with us to curate different ways that can refine and boost its effectiveness. He's consistent and good with following up with us, which is great because sometimes I forget to follow up from having to wear so many hats in the band. On top of that, he has been great with negotiating a budget that will work well for a small independent band such as ourselves. I highly recommend him for any band that wants to maximize the reach of their music to the public."

AstraLogikMusic Duo

D4 Music Marketing has been an extremely supportive resource! As a jazz, soul, and R&B vocalist, I've had great success as a performer and a musician. However, I was continually challenged in managing and following through on brand development and marketing strategies. My main goal was to create a professional and attractive website. David was proactive in getting together to brainstorm, and he immediately took action to create a polished website. As edits have come up, David responds and makes updates almost immediately. I can rely on him to be in communication, and to support the establishment of my brand. David took initiative in coming out to shows to take photos, and get a better idea of my sound and artistry. I highly recommend David's services and expertise to support growth for musicians and creatives alike.

Amy DabalosJazz & Soul Vocalist