All Posts By

D4 Nguyen

Community Mindset

What is a Community-Oriented Mindset and Tips to Find Your Community

By Music Business, Strategy One Comment

Success in the music industry is often a team effort. Even as an independent artist, you need support from those around you. This includes people who help you directly on day-to-day tasks or on certain projects, a network of industry relationships and community support.

As the saying goes, “your network is your net worth.” Your value and potential for growth are largely tied to the people you choose to surround yourself with. As emerging artists, it’s important you put yourself out there and start building these relationships. Read More

Facebook Ads for Music Video

How to Use Facebook Ads to Promote a Music Video and Sell Merch

By Facebook, Facebook Ads, Music Business, Social Media 2 Comments

SCENARIO: You have a new music video that you want everyone to see. It could even be an older video, it doesn’t matter because it’s always new to someone who’s never seen it. Facebook Ads is a great way to get more views for your music video, from both your current fans and potentially new ones.

Think of Facebook Ads as a tool that you can use to get exposure for your music video and potentially lead people into your fan funnel. Once in your fan funnel, it can be easier to sell your music and merch to your fans. The good news is you can use Facebook Ads to do this also.

There are different ways and strategies you can go about it, but I will guide you through one way to sell your music and merch to an audience that is more likely to buy based on how engaged they were by your videos. Read More

Different Ways to Get Exposure for Your Music as an Independent Artist

By Marketing Basics, Music Business No Comments

Exposure for Artists

EXPOSURE. It’s what all artists want right?

After investing so much time into creating the music, you want to make sure it gets in front of people. How can you get your music in front of new potential fans? Maybe you’re unsure of the options you have.

A few people have reached out to me and asked about how to get more exposure. To me, there’s really no big secret.

The goal of this blog is to simplify the most practical routes to get more exposure for your music. It’s less about secret tactics or hacks, and more so about an overview of all your options you have to get your music in front of new people. Read More

Going Viral: 6 Important Lessons Artists can Learn from the Rise of Hobo Johnson

By Branding, Going Viral, Motivation, Social Media, Strategy No Comments

Hobo Johnson
 
With all the events that have recently transpired for this young artist, the name of his latest album, “The Rise of Hobo Johnson,” couldn’t be more appropriate.

In the last 3 months, Hobo Johnson has:

  • Reached 700k+ Facebook followers (up from a few thousand)
  • Gained 256k+ Youtube Subscribers
  • Sold out shows all over the U.S. and U.K.
  • Reached #11 on Billboards Heatseeker’s Chart
  • Had at least 4 of his songs at the same time on Spotify’s U.S. Viral 50 Playlist
  • Booked his first big festivals – Bumbershoot in Seattle and Outside Lands in San Francisco

In the world of virality and mainstream artists, this is relatively impressive. But to the average independent artist, this is an astronomical feat for a 20 something-year-old adult from Sacramento.

How did he do it? Read More

Bond Conference in San Francisco

10 Quick Reminders for Musicians From Successful Creatives [Bond Conference]

By Motivation No Comments

Back in March of 2018, I attended a new, intimate conference hosted in San Francisco that focused on how creators / creatives make a living through the internet. Music artists and musicians are included in this bunch. For a blog recap, click here.

There was a lot of great stuff discussed, so I took some notes on specific points and reminders that I think will help all creatives, including music artists like yourself. Also, I want to emphasize the importance of community and the value of attending conferences like this. Read More

EPK

Everything Artists Need to Know about Electronic Press Kits (EPK)

By Music Business One Comment

Some of the most important things you need to grow your career as an artist, new gigs and press coverage, will require an EPK.

For those who don’t know, an Electronic Press Kit – or EPK – is a professional document that contains relevant information and assets about you as an artist. In a way, it’s like a music resume.

As the name implies, an EPK is generally intended for press, journalists, media or bloggers, but it can also be used for other types of industry people, like talent buyers and promoters.

EPKs serve 2 general purposes – selling yourself and making it easier for the other party to do what you want them to do.

Just like with a job resume, your EPK should be structured around educating the reader on your previous accomplishments. So, if you want publicity or press, your EPK should provide all the information that someone would need to write about you. Read More

Facebook

Major Facebook News Feed Change in 2018: Here’s How Musicians Should Adapt

By Facebook, Social Media No Comments

A drastic change has taken place on Facebook, and it is bad news for all brands, including musicians and music artists.

As many know, the Facebook newsfeed has been controlled by complex algorithms to determine what posts and content will show up in your feed based on a number of variables including: who you follow, what you post and your past interactions on the platform.

Back in 2016, Facebook announced a change to their news feed algorithm that would prioritize posts from friends and family and bring them to the top of your feed. Personally, I haven’t notice much of a difference since then, but it looks like they’re not done yet. Read More

Start Music Career

15 Essential Things You Need to Know to Start Your Music Career

By Marketing Basics, Music Business 13 Comments

Have you recently decided that you want to pursue your passion for music, but have no idea where to start? If you’ve been doing music as a hobby for a while now and you want to get more serious, you’re in the right place.

In this blog, I cover all the major pieces and beginning steps you will need to think about when setting the foundation for your music career as an independent artist. Although this guide caters more towards performing artists, singer-songwriters, bands and rappers, I feel a lot of this can still apply to producers and instrumentalists as well.

Even if your end goal is to sign with a major music label, I think you still need to apply these steps. Just know that in the current climate of the music industry, thanks to the internet, you are no longer dependent on music labels to make a career in music, especially the majors. You have the freedom to do it yourself. Read More

Gary Vee Music Artist

Who is Gary Vee and Why Music Artists Should Follow Him

By Motivation, Strategy No Comments

There are two people that ultimately inspired me to start D4 Music Marketing. Gary Vaynerchuk (or Gary Vee) is one of them.

For those who don’t know, Gary Vaynerchuk is a successful American entrepreneur, marketing expert and online personality. When it comes to entrepreneurship and the current climate of attention, Gary’s rhetoric and outlook are spot on.

As a music marketer, my core approach to my blog content and developing my personal brand is heavily influenced by Gary Vee. Although his marketing strategies and approach to business are not unique to him, Gary does an excellent job of communicating it in such a clear and practical way that I believe all artists should listen to what he has to say if they want a good chance at making it in the music business.

In a way, this post is a tribute to him and acknowledgment of his role in the creation of my blog, but also to convince artists like yourself why you should listen to what he says.
Read More

Online Stalker

7 Ways Musicians Can Protect Themselves Online from Stalkers

By Security One Comment

You don’t have to be a celebrity to have stalkers. As an artist, especially if you’re a woman, putting yourself out there on stage or even behind the screen on social media, generates a lot of attention, making you a potential target of identity theft or a victim of stalking or harassment.

As you become more established as an independent artist, it’s very important for you to think about your safety and security. Stalking can happen to anyone and the tools available on the internet make it easier than ever for someone to find out personal information about you and track what you are doing. Even if you aren’t celebrity famous, someone who may not be the most mentally or emotionally stable might take an unhealthy interest in you. Read More