All Posts By

D4 Nguyen

Engaged crowd

9 Social Media Engagement Tips so Musicians Don’t Lose Fans

By Social Media, Strategy No Comments

Did you know that it costs more money to acquire a new customer (or fan in your case) then it does to retain one you already have? In fact, acquiring a new customer is about five times more expensive than keeping an existing one.

Because of this fact, it is not the best use of your time or money to chase after new fans when you have a robust fan base already built. It’s easy to get caught up in the mindset of always wanting more new fans, but neglecting the fans you already have is a costly mistake. This is why social media engagement is so important for musicians. Read More

Building an Email List

5 Most Effective Ways Music Artists Can Build an Email List

By Email No Comments

By now, you should already understand how important it is to have an email list as an independent artist. Getting fans to volunteer their email address is not always easy, but it is worth the effort. Being able to own your fan relationship and communicate to them directly is a valuable asset for those who want to make a living off music.

Where do you start if you want to build your email list? Here are the 5 most practical methods for you to effectively build an email list: Read More

Social Media vs. Email

Social Media vs Email: 4 Stats Show Which is a Priority for Indie Artists

By Email, Social Media No Comments

The two online marketing channels indie artists use the most often are social media and email. Both channels allow artists to interact with fans, but email actually plays a more direct role in helping artists earn money.

I’m sure you already know that an email is better for reaching fans directly as opposed to social media. The way I like to think about it, social media is where your fans likes to hang out during lunch breaks or after work. Email is like having their home address, or even cell phone number.

Regardless of where you are in your music career or what your goals are, your priority should always be to build your email list. Why? Read More

Online Marketing Mistakes Artists Make

How to Fix 10 Common Online Marketing Mistakes Indie Artists Make

By Marketing Basics No Comments

Your online presence plays a major role in promoting your music and cultivating a fanbase as an independent artist. It’s great that the Internet has leveled the playing field for musicians to be seen and heard by anyone in the world. The problem is that many artists out there are making the same online mistakes that limit their potential and make it harder to grow a fanbase. With so much competition for attention, you can’t afford to make these mistakes if you want to maximize your chances of making it as an independent. Read More

Instagram Stories or Snapchat

Which is better for Indie Artists, Instagram Stories or Snapchat?

By Instagram, Snapchat, Social Media No Comments

First things first, I hate Instagram Stories. (Just kidding… sort of!) The day it went live, I did a little rant on both platforms to boycott the feature. The purist in me believed that each social media platform should have its own unique special thing. That’s not how it works in the real world, unfortunately. Romanticism aside, this is what big businesses do and the social media landscape is no exception. It’s not the first time a platform is copying a competitor’s feature and it won’t be the last. The allure of having content disappear after 24 hours is a powerful feature for engagement so you can’t hate Instagram for straight up biting Snapchat. Read More

Don't Buy Fake Fans

4 Reasons Why Not to Buy Fake Fans and How to Spot them

By Facebook, Instagram, Social Media, Twitter 2 Comments

What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity-driven, popularity contest of a society.

As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.

Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More

Branding Myths

6 Common Branding Myths That May Be Holding Musicians Back

By Branding No Comments

Have you ever felt that you’re not getting the exposure you had hoped for as a music artist? You’re not alone. In a highly competitive and over-saturated industry, tons of indie artists struggle to stand out of the crowd and get people’s attention long enough to build a loyal following. Even well-established indie artists need to constantly put themselves out there to stay relevant.

To stand a fighting chance to make it as an indie artist, you need to step up your branding and marketing game. Unfortunately, not all artists have backgrounds in business or marketing so it’s common to overlook the importance of branding. Read More

Free Essential Tools for Artists

FREE Essential Marketing Tools for New Independent Artists Getting Started

By Analytics, Email, Marketing Basics, Social Media, Websites No Comments

Page last updated on 5/16/2020

Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?

One thing you need is a solid online foundation that serves as a central location for people to learn more about you and your music. This should be your website. It is your own personal online space you have full control over to tell your story and narrative the way you want.

Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More