Comments on: How To Promote Your Music: The Best and Worst Strategies and Tactics https://d4musicmarketing.com/how-to-promote-your-music/ Support the independents! Fri, 09 Feb 2024 05:33:09 +0000 hourly 1 https://wordpress.org/?v=6.9.1 By: D-4 Nguyen https://d4musicmarketing.com/how-to-promote-your-music/#comment-50525 Thu, 30 Apr 2020 04:47:25 +0000 https://d4musicmarketing.com/?p=5641#comment-50525 In reply to Rory Bezecny.

Hi thanks for reading and sharing your experiences. I do agree with you about playlists and blogs, but I don’t think there’s anything more cost-effective and accessible than social media ads at this point.

It’s important to point out though that with Facebook and Instagram Ads, there are a lot of variables involved so just because it doesn’t work for you doesn’t mean the problem is with the ad platform itself. You can watch all the tutorials and do everything “right”, but if your music or the media you use in the ad isn’t “good” enough, then your results can only go so far. If you’re not targeting the right audiences, you’re probably not going to see the results you expect or hope for. Obviously I’m only speaking generally since I don’t know anything about you so I’m not making any direct judgments.

I would agree that in general, most people ignore ads because we assume that it’s not relevant or it’s not something we are interested in. But if ads are for something you would be interested in, you’re more likely to pay attention. I get Instagram ads for diapers and random crap from major corporations that are totally not relevant to my life or interests, so I ignore it. But the problem isn’t the platform, it’s the targeting. If your favorite artist created an ad to promote something you missed, I’m sure you would pay attention to the ad right? Or if you got ads related to a hobby of yours, I’m sure you’d at least stop for half a second longer rather than completely ignoring it.

Main point is there needs to be self-awareness and acceptance that not every musician is ready to pay for social media ads, has a strong brand, or has “good” enough music to be well received by cold audiences.

Remember that at least with any reputable playlists and blogs, there’s usually someone who decides if something is “good” enough to be included. There is not a filtering system like that with ads or social media. Very important to note.

]]> By: Rory Bezecny https://d4musicmarketing.com/how-to-promote-your-music/#comment-50456 Wed, 29 Apr 2020 17:47:24 +0000 https://d4musicmarketing.com/?p=5641#comment-50456 This article was better than most in that it contained new ideas instead of just vague repeated ones that were obviously written by someone who doesn’t know what they are talking about. Speaking as a long time but unknown or little known musician and writer there are a few things based on recent experience I want to comment on. Ads can go either way. When I restarted my solo career in January I watch hours of marketing and promo tutorials mainly from the Burstimo company. One of them was a 30 minute detailed instructional on how to run a Facebook ad campaign. I spent about $70 promoting 2 songs and got 6 new Facebook followers (and with at most an 18% rate of someone actually seeing my posts that’s really only 1 person) a Spotify listener in England and one in Germany and possibly 4 to 6 U.S. listeners. I feel I spent about $5 to $10 per listener. I don’t think it was worth. Most of the people I know in the 20 to 30 year old category said they ignore ads on social media. My advice would to be more active on Instagram and or Twitter and have videos on Youtube to draw people in and it’s free. Blogs. Like Billy Joel sang many years ago, “You can’t get the story from a magazine.” I rarely want to check out a band based on a written review. I need to hear them. Playlists. I found out within the last couple of days that most or at least the top Spotify playlist are controlled by record labels. That would explain why something like New Music Friday still has oldies like Taylor Swift of Justin Bieber. Spotify and the labels for that matter are out to make money. That’s why you won’t find someone like me who after 3 months has 15 Spotify followers on any major playlist. Spotify claims they are all about breaking new artists but by that they mean someone who has been humping it for a while like maybe five years and already has a fan base in the thousands or tens of thousands not people like you and me. Yes, try to get on playlists but unless the curator is truly independent and or accepts more than 10 or 20% (Submithub reference there) of submissions it will be hard. Hope you can handle rejection.

]]>