A Supporter of Independent Music
First things first, I am not an musician. I have no musical ability or talent. BUT, I am a fan and huge supporter of independent music for the past 18 years. Before music marketing, I spent 4 years of my life working with over 40 different small businesses to help with their online marketing needs. What I have come to realize is that independent artists are like small businesses with similar challenges:
- Overwhelmed from juggling between so many tasks
- Not having the time to learn more about the business and marketing
- Finding less time to focus on what you enjoy most (making music)
- Lack of plan, direction and online foundation
- Struggling to find new customers or clients
D4 Music Marketing came about from combining my love for independent music and expertise in the online marketing world. With my background and worldview, I feel I can offer a unique perspective to help bring clarity and focus in areas that I feel musicians tend to fall short in, branding and marketing.
By emphasizing a strong online foundation and basic knowledge of the music business, I want artists to feel confident and empowered about their potential to grow a fan base, lose need for a day job and sustain a career in music. As I get more acclimated working with artists directly, I want to share my experiences, useful insights and strategies to help make this success a reality.
As you know, it’s not easy to make it as independent. But as this blog as a guide, I want to provide you the best chance to make a living off your passion. At its core, being an artist is not about selling songs or albums, it’s about building relationships through emotional, personal connections with your fan base. You have a story and message to tell and you want your fans to be a part of it. I want to help you make a positive impact by creating the soundtrack for the different moments in their lives.