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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Dec 30
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Can Artists Really Survive Without Their Music on Spotify?

By Discovery, Music Streaming, Spotify No Comments

Over the past few years, more and more artists have grown increasingly frustrated with Spotify. Between hosting ICE ads, the rise of ghost artists, favoritism towards major label artists and the former CEO’s investments in military AI, it’s understandable why some artists feel conflicted about allowing the company to profit off their art.

Because of this, we’ve seen artists actively pull all their music from Spotify, with many more wondering if they should do the same.

What actually happens if you remove your catalog from Spotify? Can you still sustain a career without your music on the biggest music streaming platform in the world? Read More

Dec 15
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How Artists Should Spend a $1,000 Budget Promoting a Song in 2026

By Content Creation, Discovery, Music Promotion No Comments

If you only had $1,000 to promote a song as an independent artist, how should you spend it? In this blog, I’ll break down the approach I recommend based on what is most cost-effective in 2026.

Regardless of whether you’re a developing or established artist, the main goal here isn’t to rack up Spotify streams. Instead, the focus is on maximizing reach for discovery and brand awareness while building your social media following. Why? Read More

Apr 29
Love106
Single Release Checklist for Independent Artists

The Ultimate Single Release Checklist for Independent Artist in 2025

By Music Business, Music Distribution, Music Promotion 9 Comments

Last Updated on 4/20/2025

Planning to release a new single? Don’t want to miss any steps?

Putting out a new song is relatively straightforward, but there are a lot of things that go into the process of a successful release.

In this blog, I will discuss everything independent artists need to know about releasing singles. On top of that, I will share my checklist that I use for my clients. I will cover the entire process in depth so you can feel confident you’re doing all you can to reach your goals with the release. Whenever you release music, feel free to use this blog as a reference so you have all your bases covered. Read More

Mar 12
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Going Viral? Here’s How Musicians Can Capitalize on the Momentum

By Content Creation, Going Viral, Social Media No Comments

You’ve been posting short-form videos regularly on social media, and you notice the views for a video start to pick up quicker than usual. You begin to get more notifications about comments and shares that continue to increase each hour. There’s a chance you may be going viral.

Even if you have a video go viral, it doesn’t stop there. There are things you want to do to capitalize on this momentum and keep it going for as long as you can.

Whether you’re still trying to build traction for yourself on social media or you find yourself on the cusp of a viral moment on social media, here are some points to do and consider. It’s always good to keep these points in the back of your mind so you’re ready when it happens. Read More