Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.


With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

How Many Fans Do Musicians Need to Be Successful on Patreon?

By Patreon No Comments

This blog was originally published on Hypebot.

This is a question musicians may be wondering about when considering launching a Patreon campaign as an additional income source.

What is the minimum number of fans or social media followers I need to have a chance of earning success on Patreon?

Since there are no discovery features on Patreon, it’s entirely up to you to funnel your fans to become paying patrons for your membership business.

As someone who has been working with artists and managing their Patreon accounts for 6 years now, this was a question I wondered about myself but never found an answer.

So in 2020, I did some research to come up with my own theory. I revisited these numbers in late 2023 while I was updating my Patreon For Musicians eBook to see if anything has changed since. Read More

13 Best Jobs For Emerging Independent Artists To Fund Music Career

By Music Business No Comments

Many developing artists dream of turning their music hobby into a full-time professional career. The problem is that this transition is challenging. Not only do you have to make generate enough income to take the leap, you need to be able to keep it going for the long haul in an ever-changing, competitive industry. Until you get to that point, you’ll need to fund your music aspirations with other sources of income.

This doesn’t only apply to new artists. It’s not uncommon for professional musicians to bounce back and forth between doing music full-time and taking up another job to supplement income. Or, even returning to a full-time day job and doing music on the side. It shows how volatile music can be for independents and why you can’t always depend on income directly from music itself, unfortunately.

As an emerging independent artist, you might be wondering what are your best job options to earn money to fund your music career. In this blog, I will cover 13 jobs you may want to consider while you develop as an artist. Read More

Be Careful of a Scam From d4musicgrouppromo.com

By Uncategorized No Comments

There’s an active scam going around right now using my website’s name and likeness D4 Music Marketing. Please do not interact, click any links, sign up for anything or send any money to them.

It looks like they are operating and directing people to d4musicgrouppromo.com with job offers and using WhatsApp to solicit individuals. They are claiming that D4 Music Marketing, Inc. is a record label owned by Sony Music Entertainment of the United States, which is not true. I am not offering any jobs and I don’t use WhatsApp so it is 100% a scam.

Here’s what I know of the scammers:

Domain Name: d4musicgrouppromo.com
Registered On: 2024-04-02
Expires On: 2025-04-02
Updated On: 2024-04-02
Registry Domain ID: 2868834538_DOMAIN_COM-VRSN
Registrar WHOIS Server: grs-whois.aliyun.com
Registrar URL: http://www.alibabacloud.com
Updated Date: 2024-04-02T11:13:10Z
Creation Date: 2024-04-02T11:13:10Z
Registrar Registration Expiration Date: 2025-04-02T11:13:10Z
Registrar IANA ID: 3775
Domain Status: ok https://icann.org/epp#ok
Registrant City:
Registrant State/Province: Singapore
Registrant Country: SG
Registrant Email:https://whois.aliyun.com/whois/whoisForm
Registry Registrant ID: Not Available From Registry
Name Server: NS7.ALIDNS.COM
Name Server: NS8.ALIDNS.COM
Registrar Abuse Contact Email: email@service.aliyun.com
Registrar Abuse Contact Phone: +86.95187
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>>Last update of WHOIS database: 2024-04-23T01:56:02Z <<< If you have been a victim of their scam, feel free to reach out with any additional information you may know so I can add it this page.

How to Create Short-Form Videos to Gain New Fans As A Musician

By Music Marketing, Music Promotion, Video 2 Comments

Over the years, I’ve noticed that emerging artists’ number one problem is marketing their music to gain new fans and grow a loyal fanbase. It’s the most common question that I see in my inbox.

In our current climate, the key to getting yourself in front of potential fans cost-effectively is through short-form video content. Typically, musicians associate this type of short-form content with the dance, lip-sync and crazy challenge videos found on TikTok. The good news is that it doesn’t have to be any of that. This trend of short-form videos can actually be quite simple and more in line with what’s natural for musicians, which is “live” performance.

Short-form live performance videos have grown in popularity in the past couple of years and have shown to be effective for marketing new music and even helping some artists go viral.

In this blog, I cover all the basics you need to know about how to go about creating short-form videos as a musician to promote your music on social media. Read More