Live performance is often the most important revenue source for an independent artist. It is in your best interest to promote your shows and draw a crowd, no matter what stage of your career you are in or how established you are.
When working with agents, promoters, talent buyers and venues, you always want to make sure to make a good impression to build those business relationships. Not only by being professional but by doing everything you can to sell out the show. Read More
One of the biggest issues artists face is music streaming. While it’s great for fans to access almost every song imaginable, the payouts for artists from these platforms are too low for most to depend on.
Creating music professionally and marketing releases can be quite expensive. Typically, artists recoup those expenses by doing a tour and selling merch. However, to help generate money upfront, a trend we’re seeing more recently is this concept of windowing a release.
In this blog, I will talk about what windowing is, how you can use to maximize revenue and my top 3 platforms you should consider to window your next music release. Read More
Many independent artists struggle with social media marketing. It’s not easy to know what exactly to post to break through the noise, get your music heard and reach new potential fans.
I put together a case study based on a recent album campaign I did to show you that it’s not as complicated as it seems to gain traction on social media.
This album rollout campaign resulted in 3 videos I created to promote singles for an artist going viral. This led to Snoop Dogg reposting one of these videos to his 80 million Instagram followers and Erykah Badu sharing another video to her Instagram Stories. Read More
The generally accepted norm in the music industry is that you never promote your older songs once new music has been released. I understand that artists don’t want to live in the past and revisit older music. As an artist grows and evolves, it’s more exciting to promote what’s new and current.
Many artists, especially more established ones who have been in the industry before social media and algorithms were even a thing, are hesitant to promote older songs. Not only do they feel it’s a bad look, but they think fans only want to hear new material.
If you’re in the middle of a campaign to promote a new release, your focus should be solely on that. However, you may have down periods that present a perfect opportunity to try something like this.
In this blog, I’ll will share my 8 reasons why we should challenge this old way of thinking and suggestions on how to go about promoting older music to reach new fans. Read More
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D4 Music Marketing is an online resource that focuses on music marketing, artist development and business education to empower aspiring and emerging artists who want to make a living off music as an independent.
The aim of this blog is to help guide DIY musicians in a highly competitive industry with strategies and tactics to effectively promote music and attract life-long fans. By emphasizing the importance a strong foundation, you will be better equipped to navigate and adapt to the ever-changing music landscape with a clearer direction towards independent success.
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