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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Apr 29
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Single Release Checklist for Independent Artists

The Ultimate Single Release Checklist for Independent Artist in 2025

By Music Business, Music Distribution, Music Promotion 9 Comments

Last Updated on 4/20/2025

Planning to release a new single? Don’t want to miss any steps?

Putting out a new song is relatively straightforward, but there are a lot of things that go into the process of a successful release.

In this blog, I will discuss everything independent artists need to know about releasing singles. On top of that, I will share my checklist that I use for my clients. I will cover the entire process in depth so you can feel confident you’re doing all you can to reach your goals with the release. Whenever you release music, feel free to use this blog as a reference so you have all your bases covered. Read More

Mar 12
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Going Viral? Here’s How Musicians Can Capitalize on the Momentum

By Content Creation, Going Viral, Social Media No Comments

You’ve been posting short-form videos regularly on social media, and you notice the views for a video start to pick up quicker than usual. You begin to get more notifications about comments and shares that continue to increase each hour. There’s a chance you may be going viral.

Even if you have a video go viral, it doesn’t stop there. There are things you want to do to capitalize on this momentum and keep it going for as long as you can.

Whether you’re still trying to build traction for yourself on social media or you find yourself on the cusp of a viral moment on social media, here are some points to do and consider. It’s always good to keep these points in the back of your mind so you’re ready when it happens. Read More

Feb 12
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12 Ways Musicians Can Promote Live Shows and Tours

By Live Performance, Music Business No Comments

Live performance is often the most important revenue source for an independent artist. It is in your best interest to promote your shows and draw a crowd, no matter what stage of your career you are in or how established you are.

When working with agents, promoters, talent buyers and venues, you always want to make sure to make a good impression to build those business relationships. Not only by being professional but by doing everything you can to sell out the show. Read More

Jan 22
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How to Window Your Next Music Release to Maximize Revenue

By Music Business, Music Distribution, Strategy No Comments

One of the biggest issues artists face is music streaming. While it’s great for fans to access almost every song imaginable, the payouts for artists from these platforms are too low for most to depend on.
 
Creating music professionally and marketing releases can be quite expensive. Typically, artists recoup those expenses by doing a tour and selling merch. However, to help generate money upfront, a trend we’re seeing more recently is this concept of windowing a release.
 
In this blog, I will talk about what windowing is, how you can use to maximize revenue and my top 3 platforms you should consider to window your next music release. Read More