A Supporter of Independent Music
First things first, I am not a musician. I have no musical ability or talent. BUT, I am a fan and huge supporter of independent music since the early 2000s. Before music marketing, I spent 4 years working with over 40 different small businesses to help with their online marketing needs. D4 Music Marketing came about from combining my love for independent music and expertise in the online marketing world.
It’s very common to have music marketers out there who are actually musicians themselves. However, I’m not one of them. With my background and worldview, I feel I can offer a unique perspective to help bring clarity and focus in areas that I feel musicians tend to fall short in, branding and marketing.
By emphasizing a strong online foundation and basic knowledge of the music business, I want artists to feel confident and empowered about their potential to grow a fan base, lose need for a day job and sustain a career in music.
As you know, it’s not easy to make it as independent. But as this blog as a guide, I want to provide you the best chance to make a living off your passion. At its core, being an artist is not about selling songs or albums, it’s about building relationships through emotional, personal connections with your fan base. You have a story and message to tell and you want your fans to be a part of it. I want to help you make a positive impact by creating the soundtrack for the different moments in their lives.
I’ve been fortunate enough to surround myself with musicians and understand the struggles of an independent artist. The content I create through this blog is from my experiences and observations working with musicians directly. Since starting in 2016, I’ve had a hand in almost every aspect of a music career, except the making of music itself. This includes booking, performance contracts, planning music releases, producing social media content, tour management, photography, videography and online marketing. As I continue to get more acclimated in this industry, I want to share my experiences, useful insights and strategies to help you.