This is a preview of my new eBook “Twitch Starter Guide for Music Artists.” I’m sharing the first few introductory chapters that provide more of an overview of Twitch and how to make money on the platform as it pertains to musicians. For detailed guidance and instructions on how to start your Twitch channel, grow your audience and enhance your livestream experiences, you can purchase my full eBook here. I have a special introductory offer for the 1st edition so save time and money by getting a copy today. Read More
Update: It looks like Clubhouse has shifted their focus to expanding their user base much sooner than anticipated. There are currently over 10 million users now and it’s growing globally, which is up from 600,000 when I joined in December of 2020. It is still invite-only, but you’ll have a better chance to join now so I added some for new users down below. Some information in this blog may become outdated as this app grows, but I’ll do my best to keep this page updated as soon as I hear anything new.
There’s a new social media startup that’s generating a lot of buzz due to the high profile celebrities currently active on it as well as some controversy. The app is called Clubhouse and it can potentially be the next big social media platform.
Clubhouse launched in early March of 2020, but I was late to the party as I heard about the app for the first time on 12/22/20 and got an invite the day after. Impressed and excited by its potential for wider adoption, I wanted to write this blog to give musicians a heads up of what may come and share my observations. Read More
The biggest challenge emerging artists face is building a loyal fan base. Nowadays, it ain’t easy to get people to listen to your music in our content-saturated digital reality.
At the same time, there are different strategies and tactics to promote yourself and get your music in front of new potential fans. One of them is pitching to independent music blogs that have their own dedicated following. These bloggers are music lovers who enjoy sharing good music with their readers.
I created a list of 44 active music blogs that, as of 2020, you can submit and pitch your songs for exposure, at little to no cost… but is it really worth your time? Read More
Being an independent artist doesn’t mean you have to do everything alone. In fact, you shouldn’t.
The best advice that Tierra Whack received came from Andre 3000 (Outkast). He told her it was very important to build a strong team to help exponentiate her career. Having this support system isn’t just about handling specific tasks for your business, it’s also to help you plan your next steps, keep you grounded and offer emotional support when needed.
If you really want to take your music career to the next level, you will eventually need a team. They don’t necessarily have to be people who you hire to work exclusively with you. At the very least, you need to form relationships and a network with skilled people who are good at what they do.
As someone who works on a number of artist teams myself, I’m going to cover what types of people you may need as an independent, how you may find them and what qualities to look for in each member of your team. Read More
Who is Allee Willis?
Chances are you have heard at least one of her songs she’s written as she has been credited for many classic cultural hits including Earth, Wind & Fire’s hit “September” and the Friend’s Theme song “I’ll Be There For You” by The Rembrandts.
I had the incredible honor of meeting Allee and attending one of her parties at her LA home when she was inducted into the Songwriters Hall of Fame. The following day, she wrote a song with Butterscotch, as I documented the songwriting session. It was definitely one of the coolest experiences in my music career so far. Read More
Planning to release new singles? Don’t want to miss any steps?
Putting out a new song is relatively straightforward, but there are a lot of things that go into the process of a successful release.
In this blog, I will discuss everything independent artists need to know about releasing singles. On top of that, I will share all my personal checklists that I use for my clients. I will literally cover the entire process in depth so you don’t have to worry about forgetting any steps. Whenever you release music, feel free to use this blog as a reference so you have all your bases covered. Read More
When it comes to marketing your music online, a tool/service that every artist needs is a smart link for your music releases. For those who are more marketing savvy, you may know it as a landing or pivot page.
Although Spotify is the most popular paid streaming service, not everyone uses it and it’s not possible to link to all the different outlets your music is on when promoting it. This is where a smart link or music landing page comes in.
A smart link directs the user to a web page that contains links to all the different places people can buy or listen to your new release. In some cases, you may want to include other relevant links, song snippets and videos in your marketing efforts. Read More
In this modern digital age, streaming has become the primary way for us to discover, listen, and share new music. For musicians, this accessibility has allowed their songs to be discovered by new potential fans from all over the world.
One of the ways to reach new fans is through Spotify playlists.
Spotify playlists can potentially put you in front of the right people who are more likely to be into your music and turn into proper fans.
As an independent artist, it’s important to understand how Spotify works and how its playlist system can bridge the gap between you and potential fans.
However, the climate for streaming platforms like Spotify is competitive, so just uploading your song will not be enough. Keep in mind that 20,000 to 40,000 new songs are added to Spotify each day!
In this blog, I will go over the different types of Spotify playlists as a discovery tool to help you get more exposure for your music. Read More
Want your music to show up more on Spotify’s Discovery Weekly and Release Radar to get discovered by new potential fans?
Discover Weekly playlists have been streamed for over 2.3 billion hours between July 2015 and June 25, 2020. It can be a powerful tool to get more exposure for your songs within the Spotify ecosystem.
Spotify’s goal is to make the best song recommendations for their users based on individual listening behaviors, habits and music preferences. They use several metrics to evaluate what songs get included in their algorithmic playlists for a particular listener. No one knows for sure what all the metrics are since Spotify doesn’t share that information publicly.
However, there’s strong reason to believe saves are a strong signal for Spotify. Generally, a lot of emphasis is on getting more streams, but that’s only part of it.
In this blog, I will break down what the save-to-listener rate is and other key factors you need to know about. Working on these metrics will improve your chances of getting on Spotify’s algorithmic playlists and get more exposure for your music.
Are you an independent artist on a budget looking to create album or single cover art for your upcoming release?
In this blog, I will go over everything you’ll need to know about cover art, including requirements to upload to your music distributor, cover ideas and other free tools you might need. It’s very easy for anyone to do, even without graphic design experience.
Most importantly, I’m going to show you how you can do it yourself with free apps online, so it doesn’t cost you anything. Read More