Rebecca Black Friday

Going Viral: 6 Research Based Principles to Increase Music Exposure

By | Going Viral, Strategy | No Comments

“Compelling content hinges on one key detail: its sharability. It’s not enough to have a Facebook page or tweet every once in a while. Facebook and Twitter are technologies, not strategies in and of themselves. You have to understand why people share some things rather than others in order to use social media to your advantage.” – Jonah Berger

Have you ever wondered why certain artists or songs go viral and achieve a cult-like following? What separates them from the millions of other songs and video uploads flooding the internet? Just imagine what the dramatic increase in exposure could do for your music career.

If you’ve ever questioned why certain content spreads faster than others, this blog will offer insights to answer the questions of why we love to share and how to get more people to talk about your music. Read More

Give away free music

Should Musicians Give Away Their Music for Free?

By | Music Business, Music Distribution, Strategy | 3 Comments

Musicians and artists always want more exposure and fans. After all, that’s what you need to build a fanbase that will help financially sustain your career in music.

One of the fundamental ways to getting more exposure is making your music easily accessible in the right places. The more people who hear your music, the quicker they can decide if they like it, and hopefully convert into a fan down the road.

The biggest barrier to this process is poor marketing and limiting access to your music, which usually happens if people have to pay to discover your music or you only provide snippets of songs. Read More

Engaged crowd

9 Social Media Engagement Tips so Musicians Don’t Lose Fans

By | Social Media, Strategy | No Comments

Did you know that it costs more money to acquire a new customer (or fan in your case) then it does to retain one you already have? In fact, acquiring a new customer is about five times more expensive than keeping an existing one.

Because of this fact, it is not the best use of your time or money to chase after new fans when you have a robust fan base already built. It’s easy to get caught up in the mindset of always wanting more new fans, but neglecting the fans you already have is a costly mistake. This is why social media engagement is so important for musicians. Read More