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Strategy

Strategy

May 04
Love3
Chance the Rapper in Sacramento

Was Chance the Rapper lucky? 7 Principles Indie Artists Can Apply From his Success

By Branding, Music Business, Music Distribution, Strategy No Comments

Whether or not you are a fan of hip hop, I’m sure you’ve probably heard or seen the name Chance the Rapper before.

I had the chance to see Chance the Rapper live here in Sacramento recently on April 27, 2017. Although I can’t say I’m a huge fan, he does make great music and a down-to-earth guy you want to root for.

Those who have read a few of my previous blogs know that I have referenced Chance a few times as the poster child for this paradigm shift that music should be freely accessible. Embracing this shift is a mindset and approach I believe will be critical to the future success of all musicians. Offering your music without a price tag and knowing that the days of records sales are dying so all musicians need to start adopting now. Read More

Feb 21
Love3
Chance the Rapper

Stop Thinking Transactionally: 7 Reasons Musicians Need to Adopt a Branding Mindset

By Branding, Strategy No Comments

Photo Credit: Rob Loud

The music industry is not the same as it was 20 years ago. You no longer need to be signed by a record label to actually have a legitimate career in music. Now, it is much easier to be an independent musician, but at the same time, growing a fan base and making a decent living from music is a challenge.

One of the problems in an evolving music economy is that selling records has become an unsustainable source of income for music artists. Buying music is becoming a thing of the past… at least as a form of music discovery. This romanticized idea of musicians selling music as a product is, strangely, fading. Read More

Feb 07
Love4
Rebecca Black Friday

Going Viral: 6 Research Based-Principles to Increase Music Exposure

By Going Viral, Strategy No Comments

“Compelling content hinges on one key detail: its sharability. It’s not enough to have a Facebook page or tweet every once in a while. Facebook and Twitter are technologies, not strategies in and of themselves. You have to understand why people share some things rather than others in order to use social media to your advantage.” – Jonah Berger

Have you ever wondered why certain artists or songs go viral and achieve a cult-like following? What separates them from the millions of other songs and video uploads flooding the internet? Just imagine what the dramatic increase in exposure could do for your music career.

If you’ve ever questioned why certain content spreads faster than others, this blog will offer insights to answer the questions of why we love to share and how to get more people to talk about your music. Read More

Jan 24
Love2
Give away free music

Should Musicians Give Away Their Music for Free?

By Music Business, Music Distribution, Strategy 6 Comments

Musicians and artists always want more exposure and fans. After all, that’s what you need to build a fan base that will help financially sustain your career in music.

One of the fundamental ways of getting more exposure is making your music easily accessible in the right places. The more people who hear your music, the quicker they can decide if they like it, and hopefully, convert into a fan down the road. Also, it makes it easier for fans to tell their friends about your music through word of mouth.

The biggest barrier to this process is poor marketing and limiting access to your music, which usually happens if people have to pay to discover your music or you only provide snippets of songs. Read More

Sep 20
Love1
Engaged crowd

9 Social Media Engagement Tips so Musicians Don’t Lose Fans

By Social Media, Strategy No Comments

Did you know that it costs more money to acquire a new customer (or fan in your case) then it does to retain one you already have? In fact, acquiring a new customer is about five times more expensive than keeping an existing one.

Because of this fact, it is not the best use of your time or money to chase after new fans when you have a robust fan base already built. It’s easy to get caught up in the mindset of always wanting more new fans, but neglecting the fans you already have is a costly mistake. This is why social media engagement is so important for musicians. Read More