Music fans love merch. Despite how much music has become digital with streaming, we still seek and crave having something physical from artists to:
- Buy as a form of support
- Take home as memento to remember shows
- Wear as a form of self-expression
- Show off to friends
- Have on display for others to see
Selling merch is such an important aspect of your music business, not just financially as an income stream, but also a means for fans to build a stronger rapport with your brand.
This month’s blog is going to be a little different than what I usually do. I want to talk more freely about a topic that I find really interesting as someone who collects a lot of different things. Based on my own personal experiences with collecting as a hobby, I want to discuss how merch collectability can be used by musicians to engage fans, build brand loyalty and sell more merch. Read More