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Music Marketing

Feb 08
Love1

How to Create Short-Form Videos to Gain New Fans As A Musician

By Music Marketing, Music Promotion, Video One Comment

Over the years, I’ve noticed that emerging artists’ number one problem is marketing their music to gain new fans and grow a loyal fanbase. It’s the most common question that I see in my inbox.

In our current climate, the key to getting yourself in front of potential fans cost-effectively is through short-form video content. Typically, musicians associate this type of short-form content with the dance, lip-sync and crazy challenge videos found on TikTok. The good news is that it doesn’t have to be any of that. This trend of short-form videos can actually be quite simple and more in line with what’s natural for musicians, which is “live” performance.

Short-form live performance videos have grown in popularity in the past couple of years and have shown to be effective for marketing new music and even helping some artists go viral.

In this blog, I cover all the basics you need to know about how to go about creating short-form videos as a musician to promote your music on social media. Read More

Jun 21
Love4

How To Find Music Blogs To Promote Your Music

By Music Marketing, Music Promotion No Comments

This is a guest post by Mackenzie Leighton from Groover.

As an independent musician, good media coverage is the key to growing your fanbase and establishing notoriety. It can be overwhelming to find music blogs to submit music to when there are endless options to choose from. Some artists may choose to work with public relations agents that do this work for them, while others prefer to get media coverage on their own. If you want to send your music to blogs with guaranteed feedback, check out Groover: a platform that connects artists directly with influencers in the music industry.

Here are the best strategies to find music blogs so that you can successfully pitch your music to the right people and get media coverage.
Read More

Jan 31
Love3

10 Ways to Enhance Your Music Marketing Around Song Lyrics

By Music Business, Music Marketing No Comments

Lyrics are powerful. You write and perform your songs. Fans memorize them and sing along. Sometimes, they’ll even tattoo their favorite lines on their body. As independent artists, you want to make sure you leverage the power of lyrics in every possible way in your business and marketing.

In earlier days of the Internet (in the late 1990s and early 2000s), searching for song lyrics was one of the top things people did online. I remember I would print out the lyrics to my favorite songs from sites, like AZ Lyrics, and sing/rap along so I could memorize them faster. The good news is making your lyrics accessible is so much easier now, compared to how it was a few decades ago.

In this blog, I will cover all things lyrics that independent artists should do for every release as well as things to consider for marketing your music. Read More

Apr 28
Love4

How to Market Your Music With Little to No Budget (Resource for New Artists)

By Music Marketing, Music Promotion No Comments

As you can imagine, this is a very popular question I get from aspiring and emerging artists. It always revolves around marketing music without a budget.

“How do I start a career with no money?”

“How do I market my music with little to no budget”

“How do I promote my songs if I’m broke?”

For so long, I’ve avoided answering this question directly because I didn’t want to support this idea that you can build a sustainable music career by depending on free or cheap options. But then I realized that I’ve indirectly answered this question throughout multiple blogs so I decided to put it all together in one resource.

In this blog, I will cover budget-friendly ways to tackle the different areas of music marketing. It’s important to understand that marketing encompasses more than just music promotion to reach new potential fans. It also involves other things like how to maintain relationships with your current fans, accessing data to make better business decisions and having products to sell them. Read More

Nov 29
Love10
Submit to Music Blogs

40 Music Blogs to Submit Your Songs for Exposure… But Is It Worth It?

By Music Marketing, Music Promotion 2 Comments

The biggest challenge emerging artists face is building a loyal fan base. Nowadays, it ain’t easy to get people to listen to your music in our content-saturated digital reality.

At the same time, there are different strategies and tactics to promote yourself and get your music in front of new potential fans. One of them is pitching to independent music blogs that have their own dedicated following. These bloggers are music lovers who enjoy sharing good music with their readers.

I created a list of 40 active music blogs that, as of 2023, you can submit and pitch your songs for exposure, at little to no cost… but is it really worth your time? Read More

Jul 22
Love18
Smart Links

What’s the Best Smart Link Tool for Promoting Your Music Effectively?

By Music Marketing, Music Tools 5 Comments

When it comes to marketing your music online, a tool/service that every artist needs is a smart link for your music releases. For those who are more marketing savvy, you may know it as a landing or pivot page.

Although Spotify is the most popular paid streaming service, not everyone uses it and it’s not possible to link to all the different outlets your music is on when promoting it. This is where a smart link or music landing page comes in.

A smart link directs the user to a web page that contains links to all the different places people can buy or listen to your new release. In some cases, you may want to include other relevant links, song snippets and videos in your marketing efforts. Read More