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Video

How to Create Short Form Videos to Gain New Fans As A Musician

By Music Marketing, Music Promotion, Video One Comment

Over the years, I’ve noticed that the number one problem emerging artists have is marketing their music to gain new fans and grow a loyal fanbase. It’s the most common question that I see in my inbox.

In our current climate right now, the key to get yourself in front of potential fans in a cost effective way is through short form video content. Typically, musicians will associate this type of short form content with the dance, lip sync and crazy challenge videos found on TikTok. The good news is that it doesn’t have to be any of that. This trend of short form videos can actual be quite simple and more in line of what’s natural for musicians.

In this blog, I cover all the basics you need to know about how to go about creating short form videos as a musician for promoting your music on social media. Read More

5 FREE Live Performance Discovery Platforms For Musicians To Apply

By Discovery, Live Performance, Video One Comment

Getting noticed as an emerging, independent artist is not easy. Thankfully, there are opportunities for you to get exposure to be discovered and potentially grow your fan base. The best part is it’s FREE to apply!

In this blog, I share 5 live performance discovery platforms that basically any musician can apply for a chance to get featured in front of new potential fans.
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6-Step Guide to Make Quality Cover Song Videos With Your Smartphone

By Content Creation, Video One Comment

Video content is essential for any independent artist looking to gain exposure, build a fanbase and ultimately work your way into a full-time music career. The problem is not every musician has the budget to hire a videographer for every song you do, especially when money is tight.

In this blog, I will go over how you can record your own videos without the need of any fancy cameras and minimal investments in equipment. All done simply through your mobile phone. Yes, you can still produce good quality video content with it. This is guide is perfect if you’re new to video or you just want tips to make improve the video quality of your content.

I’ll specifically focus on cover song videos since it’s a very common and viable type of video content artists will release. Read More

Content Creation: Musicians Can Learn from a Legendary Bassist Eating Ramen in Japan

By Content Creation, Strategy, Video No Comments

Thanks to Butterscotch, I had the privilege of going on the Blue Note Japan tour at the end of December of 2018 for 2 weeks with the legendary jazz musician Marcus Miller. Butterscotch was invited as a special guest for his tour and I tagged along to capture content.

During this trip, I had the chance to consult and create content with Marcus Miller alongside his wife and manager, Brenda Miller. One of the things we created was a video of Marcus eating ramen at Ippudo, a popular ramen chain from Japan known for their Tonkotsu ramen. We were in Fukuoka, where Ippudo was founded in 1985, and ate at the very first location.

Here’s the video I made that got 190k+ views: Read More

Russ Forbes 2018

Forbes Under 30: Russ on Dominating with DIY Marketing (Video)

By Motivation, Strategy, Video No Comments

For this month, I wanted to share the story of Russ for aspiring artists because I believe he really epitomizes the marketing strategy and DIY mindset needed to make it in the music industry, or at least improve your chances.

I had the opportunity to attend the 2018 Forbes Under 30 Summit in Boston where he performed and did a 20 minute talk to entrepreneurs on the factors that contributed to his success. I managed to record the entire thing so this was perfect to share.
 

Here’s the video of his talk on October 1, 2018:

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Mobile Live Video

Why Independent Artists Need to Get on Mobile Live Video Now

By Live Mobile Video, Social Media, Video No Comments

You may have been noticing those Facebook Live notifications popping up more frequently. If not, you will soon enough.

The hot new trend in the social media world right now is mobile live video. For indie artists, its use is definitely picking up momentum. You might be thinking, why should I care? Well, let’s take a quick step back to see what’s been happening with mobile live streaming. Read More