Having a bunch of social media followers is a good feeling. The more, the better right? I get it. A high number feeds the ego. It gives you something to measure your career progress and validates you as an artist. Drive-up the follows, likes and subscribes. It’s the digital instant gratification we crave.
Having a large fan base may help you sleep better at night as you anticipate your fans turning into buying machines. But before you purchase a money counting machine, stop, and think: how many are actually your true fans?
Just as important is the question, how can you tell if they are loyal fans that can support you financially for the long haul? Read More