For this month, I wanted to share the story of Russ for aspiring artists because I believe he really epitomizes the marketing strategy and DIY mindset needed to make it in the music industry, or at least improve your chances.
I had the opportunity to attend the 2018 Forbes Under 30 Summit in Boston where he performed and did a 20 minute talk to entrepreneurs on the factors that contributed to his success. I managed to record the entire thing so this was perfect to share.
Success in the music industry is often a team effort. Even as an independent artist, you need support from those around you. This includes people who help you directly on day-to-day tasks or on certain projects, a network of industry relationships and community support.
As the saying goes, “your network is your net worth.” Your value and potential for growth are largely tied to the people you choose to surround yourself with. As emerging artists, it’s important you put yourself out there and start building these relationships. Read More
SCENARIO: You have a new music video that you want everyone to see. It could even be an older video, it doesn’t matter because it’s always new to someone who’s never seen it. Facebook Ads is a great way to get more views for your music video, from both your current fans and potentially new ones.
Think of Facebook Ads as a tool that you can use to get exposure for your music video and potentially lead people into your fan funnel. Once in your fan funnel, it can be easier to sell your music and merch to your fans. The good news is you can use Facebook Ads to do this also.
There are different ways and strategies you can go about it, but I will guide you through one way to sell your music and merch to an audience that is more likely to buy based on how engaged they were by your videos. Read More
EXPOSURE. It’s what all artists want right?
After investing so much time into creating the music, you want to make sure it gets in front of people. How can you get your music in front of new potential fans? Maybe you’re unsure of the options you have.
A few people have reached out to me and asked about how to get more exposure. To me, there’s really no big secret.
The goal of this blog is to simplify the most practical routes to get more exposure for your music. It’s less about secret tactics or hacks, and more so about an overview of all your options you have to get your music in front of new people. Read More
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D4 Music Marketing is an online resource that focuses on music marketing, artist development and business education to empower aspiring and emerging artists who want to make a living off music as an independent.
The aim of this blog is to help guide DIY musicians in a highly competitive industry with strategies and tactics to effectively promote music and attract life-long fans. By emphasizing the importance a strong foundation, you will be better equipped to navigate and adapt to the ever-changing music landscape with a clearer direction towards independent success.
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