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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Aug 08
Love4
Facebook Ads for Music Video

How to Use Facebook Ads to Promote a Music Video and Sell Merch

By Facebook, Facebook Ads, Music Business, Social Media 4 Comments

SCENARIO: You have a new music video that you want everyone to see. It could even be an older video, it doesn’t matter because it’s always new to someone who’s never seen it. Facebook Ads is a great way to get more views for your music video, from both your current fans and potentially new ones.

Think of Facebook Ads as a tool that you can use to get exposure for your music video and potentially lead people into your fan funnel. Once in your fan funnel, it can be easier to sell your music and merch to your fans. The good news is you can use Facebook Ads to do this also.

There are different ways and strategies you can go about it, but I will guide you through one way to sell your music and merch to an audience that is more likely to buy based on how engaged they were by your videos. Read More

Jul 02
Love16

Different Ways to Get Exposure for Your Music as an Independent Artist

By Marketing Basics, Music Business One Comment

Exposure for Artists

EXPOSURE. It’s what all artists want right?

After investing so much time into creating the music, you want to make sure it gets in front of people. How can you get your music in front of new potential fans? Maybe you’re unsure of the options you have.

A few people have reached out to me and asked about how to get more exposure. To me, there’s really no big secret.

The goal of this blog is to simplify the most practical routes to get more exposure for your music. It’s less about secret tactics or hacks, and more so about an overview of all your options you have to get your music in front of new people. Read More

Jun 11
Love3

Going Viral: 6 Important Lessons Artists can Learn from the Rise of Hobo Johnson

By Branding, Going Viral, Motivation, Social Media, Strategy No Comments

Hobo Johnson
 
With all the events that have recently transpired for this young artist, the name of his latest album, “The Rise of Hobo Johnson,” couldn’t be more appropriate.

In the last 3 months, Hobo Johnson has:

  • Reached 700k+ Facebook followers (up from a few thousand)
  • Gained 256k+ Youtube Subscribers
  • Sold out shows all over the U.S. and U.K.
  • Reached #11 on Billboards Heatseeker’s Chart
  • Had at least 4 of his songs at the same time on Spotify’s U.S. Viral 50 Playlist
  • Booked his first big festivals – Bumbershoot in Seattle and Outside Lands in San Francisco

In the world of virality and mainstream artists, this is relatively impressive. But to the average independent artist, this is an astronomical feat for a 20 something-year-old adult from Sacramento.

How did he do it? Read More

May 03
Love3
Bond Conference in San Francisco

10 Quick Reminders for Musicians From Successful Creatives [Bond Conference]

By Motivation No Comments

Back in March of 2018, I attended a new, intimate conference hosted in San Francisco that focused on how creators / creatives make a living through the internet. Music artists and musicians are included in this bunch. For a blog recap, click here.

There was a lot of great stuff discussed, so I took some notes on specific points and reminders that I think will help all creatives, including music artists like yourself. Also, I want to emphasize the importance of community and the value of attending conferences like this. Read More