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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Aug 01
Love3
Think Fan Funnel

Want to grow your fan base effectively? Think funnels. Fan funnels.

By Marketing Basics, Music Business, Strategy One Comment

If you want to grow your fan base effectively, you need to think about funnels. Of course, I am not talking about an actual physical funnel, but metaphorically speaking.

In business, a sales funnel (or similarly a buyer’s journey) is a process that consists of different stages or touchpoints that potential customers pass through as they become more interested in your products and services until they reach the desired action or sales transaction at the end.

As artists and musicians, your customers (or fans) go through different stages as well to take the ideal action at the end of the funnel, which is typically to buy your music and pay to see your show. However, instead of sales funnels, I like to think of it as a fan or relationship funnel when talking about music. Read More

Jul 05
Love2
Branding Butterscotch

The Basics of Branding for Musicians: Setting Your Brand Foundation

By Branding, Marketing Basics No Comments

If you’ve read my first blog about the importance of branding for musicians and some basic terminology, then you’re ready to start laying the foundation for your own brand.

One of the most important assets you have is your brand, and your brand’s effectiveness is determined by how well you are able to connect with people on an emotional level. Why? Because not everyone will listen to your music when they come across it. Instead, they will have to make decisions about you based on your name, online presentation, bios, descriptions and everything else that relates to you. If these aspects don’t get their attention or resonate with their identity, then they are less likely to listen to your music.

In this blog, I will go over the 4 general steps that are essential to help you build your own brand. Read More

Jun 05
Love4
Branding Butterscotch

The Basics of Branding for Musicians: Simplifying the Terms (Part 1 of 3)

By Branding, Marketing Basics One Comment

“Your music is the last thing that matters. Once they listen to your music, your music it the only thing that matters.” – Lisa Lepine (Music consultant)

It’s normal to think that your music is the most important asset you have as a musician. I mean, it is but it isn’t. Your music is only important if you can actually get people to listen to it, and it’s become increasingly harder to get someone to press play for the first time in this new digital world.

Many think being a musician means throwing some songs on some social media accounts and hope that something will magically catch on. Yeah, that’s not happening.

The fact is, there’s just so much great talent out there competing for attention that it’s not easy for musicians to stand out of the clutter. With so many options for music and entertainment, people have to make judgments and decisions about what they may or may not like before actually hearing the music. Read More

May 04
Love3
Chance the Rapper in Sacramento

Was Chance the Rapper lucky? 7 Principles Indie Artists Can Apply From his Success

By Branding, Music Business, Music Distribution, Strategy No Comments

Whether or not you are a fan of hip hop, I’m sure you’ve probably heard or seen the name Chance the Rapper before.

I had the chance to see Chance the Rapper live here in Sacramento recently on April 27, 2017. Although I can’t say I’m a huge fan, he does make great music and a down-to-earth guy you want to root for.

Those who have read a few of my previous blogs know that I have referenced Chance a few times as the poster child for this paradigm shift that music should be freely accessible. Embracing this shift is a mindset and approach I believe will be critical to the future success of all musicians. Offering your music without a price tag and knowing that the days of records sales are dying so all musicians need to start adopting now. Read More