Think Fan Funnel

Want to grow your fan base effectively? Think funnels. Fan funnels.

By | Marketing Basics, Music Business, Strategy | No Comments

If you want to grow your fan base effectively, you need to think about funnels. Of course, I am not talking about an actual physical funnel, but metaphorically speaking.

In business, a sales funnel (or similarly a buyer’s journey) is a process that consists of different stages or touch points that potential customers pass through as they become more interested in your products and services until they reach the desired action or sales transaction at the end.

As artists and musicians, your customers (or fans) go through different stages as well to take the ideal action at the end of the funnel, which is typically to buy your music and pay to see your show. However, instead of sales funnels, I like to think of it as a fan or relationship funnel when talking about music. Read More

Branding Butterscotch

The Basics of Branding for Musicians: Setting the Brand Foundation (Part 2)

By | Branding, Marketing Basics | No Comments

If you’ve read my first blog about the importance of branding for musicians and some basic terminology, then you’re ready to start laying the foundation for your own brand. One of the most important assets you have is your brand, and your brand’s effectiveness is determined by how well you are able to communicate what makes you unique or worthy of attention. Why? Because not everyone will listen to your music when they come across it. Instead, they will have to make decisions about you based on your name, online presentation, bios, descriptions and everything else that relates to you. If these aspects don’t get their attention or resonate with their identity, then they are less likely to listen to your music.

In this blog, I will go over the 4 general steps that are essential to help you build your own brand. Read More

Branding Butterscotch

The Basics of Branding for Musicians: Simplifying the Terms (Part 1 of 2)

By | Branding, Marketing Basics | No Comments

“Your music is the last thing that matters. Once they listen to your music, your music it the only thing that matters.” – Lisa Lepine (Music consultant)

It’s normal to think that your music is the most important asset you have as a musician. I mean, it is but it isn’t. Your music is only important if you can actually get people to listen to it, and it’s become increasingly harder to get someone to press play for the first time in this new digital world.

Many think being a musician means throwing some songs on some social media accounts and hope that something will magically catch on. Yeah, it’s not happening.

The fact is there’s just so much great talent out there competing for attention that it’s not easy for musicians to stand out of the clutter. With so many options for music and entertainment, people have to make judgments and decisions about what they may or may not like before actually hearing the music. Read More

Marketing for musicians

Simplifying the Concept of Marketing for Musicians

By | Marketing Basics | No Comments

Are you unclear about what marketing is and why you need it for your music?

Marketing, just like branding, is a fundamental component of business, so it’s vital that indie musicians do not dismiss marketing as something only big businesses or major artists need.

If you want to make a living as an artist or musician, you need to treat your music like a business. As with any type of business, you need to have a product or service to sell and customers to buy it. In this case, the product or service is your music, and marketing comes into play to help you find the right customers to buy your product. Read More

Musician website

11 Things Musicians Need On Their Website (Plus Bonus Tips)

By | Marketing Basics, Websites | No Comments

Having a website is an important step towards becoming a professional musician. Depending solely on social media is just not going to cut it for most artists out there. You need a piece of online property that you can call your own and have full control over.

If you’re creating your own website or having someone else doing it for you, this blog will provide a complete run through of what should be on your website. If you already have one, this will help to make sure your site is optimized for a positive user experience so fans, writers and bookers find what they need. Read More

How to choose stage name

How to Choose the Best Stage Name For Musicians

By | Branding, Marketing Basics | 2 Comments

Are you a new musician still trying to decide on a stage name? If you have racked the most inner crevices of your brain in search of the perfect name and have come up with nothing but cobwebs, this guide will get your creative juices flowing.

Unless you want to perform under your given name, you should devote a considerable amount of time researching and strategizing what your stage, artist or band name should be. For a new musician, choosing a name to perform under may not seem like that big of a deal, but you can avoid a lot of potential headaches down the line if you invest the time to research your preferred stage name. Read More

Stressed Musician

5 Must Learn Business Concepts for Musicians Who Hate the Business Side

By | Marketing Basics, Music Business | No Comments

In an ideal situation, your sole focus would be on making music and not having to worry about marketing, booking, promotion, accounting, or any other business functions. Unless you are signed by a label or have a large budget (let’s face it, most of us don’t), chances are you gotta do it all yourself.

You may hate the business side of things (or just would rather spend your time doing something you actually enjoy), but don’t let that discourage you from incorporating these fundamental business concepts that will improve your chances of making a living off music. Here are 5 must learn business and marketing concepts that you need to know: Read More

Online Marketing Mistakes Artists Make

How to Fix 10 Common Online Marketing Mistakes Indie Artists Make

By | Marketing Basics | No Comments

Your online presence plays a major role in promoting your music and cultivating a fanbase as an independent artist. It’s great that the Internet has leveled the playing field for musicians to be seen and heard by anyone in the world. The problem is that many artists out there are making the same online mistakes that limit their potential and make it harder to grow a fanbase. With so much competition for attention, you can’t afford to make these mistakes if you want to maximize your chances of making it as an independent. Read More

Free Essential Tools for Artists

FREE Essential Online Tools for New Independent Artists Getting Started

By | Analytics, Email, Marketing Basics, Social Media, Websites | No Comments

Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?

One thing you need is a solid online foundation that serves as a central location for people to find you and your music. This should be your website. Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More