Going Viral: 6 Important Lessons Artists can Learn from the Rise of Hobo Johnson

By | Branding, Going Viral, Motivation, Social Media, Strategy | No Comments

Hobo Johnson
 
With all the events that have recently transpired for this young artist, the name of his latest album, “The Rise of Hobo Johnson,” couldn’t be more appropriate.

In the last 3 months, Hobo Johnson has:

  • Reached 700k+ Facebook followers (up from a few thousand)
  • Gained 256k+ Youtube Subscribers
  • Sold out shows all over the U.S. and U.K.
  • Reached #11 on Billboards Heatseeker’s Chart
  • Had at least 4 of his songs at the same time on Spotify’s U.S. Viral 50 Playlist
  • Booked his first big festivals – Bumbershoot in Seattle and Outside Lands in San Francisco

In the world of virality and mainstream artists, this is relatively impressive. But to the average independent artist, this is an astronomical feat for a 20 something year old kid from Sacramento.

How did he do it? Read More

Bond Conference in San Francisco

10 Quick Reminders for Musicians From Successful Creatives [Bond Conference]

By | Motivation | No Comments

Back in March of 2018, I attended a new, intimate conference hosted in San Francisco that focused on how creators / creatives make a living through the internet. Music artists and musicians are included in this bunch. For a blog recap, click here.

There was a lot of great stuff discussed, so I took some notes on specific points and reminders that I think will help all creatives, including music artists like yourself. Also, I want to emphasize the importance of community and the value of attending conferences like this. Read More

Gary Vee Music Artist

Who is Gary Vee and Why Music Artists Should Follow Him

By | Motivation, Strategy | No Comments

There are two people that ultimately inspired me to start D4 Music Marketing. Gary Vaynerchuk (or Gary Vee) is one of them.

For those who don’t know, Gary Vaynerchuk is a successful American entrepreneur, marketing expert and online personality. When it comes to entrepreneurship and the current climate of attention, Gary’s rhetoric and outlook are spot on.

As a music marketer, my core approach to my blog content and developing my personal brand is heavily influenced by Gary Vee. Although his marketing strategies and approach to business are not unique to him, Gary does an excellent job of communicating it in such a clear and practical way that I believe all artists should listen to what he has to say if they want a good chance at making it in the music business.

In a way, this post is a tribute to him and acknowledgement of his role in the creation of my blog, but also to convince artists like yourself why you should listen to what he says.
Read More