How to Submit Your Song for Spotify Playlist Consideration

By | Music Streaming, Spotify, Strategy | No Comments

Looking for free exposure for your music? Getting on a Spotify editorial playlist could be a good way to get one of your songs out to a new audience. Editorial playlists are curated by Spotify’s team.

In late 2018, Spotify has allowed artists the ability to submit a song to be considered in their editorial playlists. It’s completely free! Although there are no guarantees you’ll get added, there’s no harm in trying. Read More

Going Viral: Did Lil Nas X Hack the Secret Code to Virality? The 6 Keys to His Success

By | Going Viral, Strategy | No Comments

It seems like every year, there’s a story of some young artist who blows up because of a song going viral. This year, it is the college dropout, turned rapper Lil Nas X (Montero Lamar Hill), who took over the world with a country trap song called “Old Town Road” at the age of 19.

As of this writing, the remix of the song has been streamed 400+ million times on Spotify alone, and has stayed on Billboard’s Top 100 for 17 weeks straight. This officially beats the Billboard record for the longest a song has been at number 1.

The Atlanta artist ended up signing a record deal with Columbia records and has released an EP so far through the label. He has become a music star, posting photos on his Instagram hanging out with the biggest names in music and culture.

He also claimed to have intentionally created “Old Town Road” so that it would go viral. Did this rapper, who only started rapping since May 2018, in fact figure out the secret to going viral? Read More

Choosing the Independent Music Business Model That Works For You

By | Music Business, Music Distribution, Music Streaming, Strategy | No Comments

The music industry can be overwhelming. Just like running your own business (because that’s what it is!), there are a lot of things to think about and manage in your career. When you’re working solo and can’t afford to build a team yet, it helps to have some overview or plan on how you should go about making a living from your music.

As an independent artist, you have 3 general business models you can adopt to mold and build your music career around. As far as I know, these aren’t official models, but it should provide some clarity about which approach is best for you. Read More

Content Creation: What Musicians Can Learn from a Legendary Jazz Bassist Eating Ramen in Japan

By | Content Creation, Strategy, Video | No Comments

Thanks to Butterscotch, I had the privilege of going on the Blue Note Japan tour at the end of December of 2018 for 2 weeks with the legendary jazz musician Marcus Miller. Butterscotch was invited as a special guest for his tour and I tagged along to capture content.

During this trip, I had the chance to consult and create content with Marcus Miller alongside his wife and manager, Brenda Miller. One of the things we created was a video of Marcus eating ramen at Ippudo, a popular ramen chain from Japan known for their Tonkotsu ramen. We were in Fukuoka, where Ippudo was founded in 1985, and ate at the very first location.

Here’s the video I made that got 157k+ views: Read More

Russ Forbes 2018

Forbes Under 30: Russ on Dominating with DIY Marketing (Video)

By | Motivation, Strategy, Video | No Comments

For this month, I wanted to share the story of Russ for aspiring artists because I believe he really epitomizes the marketing strategy and DIY mindset needed to make it in the music industry, or at least improve your chances.

I had the opportunity to attend the 2018 Forbes Under 30 Summit in Boston where he performed and did a 20 minute talk to entrepreneurs on the factors that contributed to his success. I managed to record the entire thing so this was perfect to share.
 

Here’s the video of his talk on October 1, 2018:

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Community Mindset

What is a Community-Oriented Mindset and Tips to Find Your Community

By | Strategy | One Comment

I’ve come to realize now that there are two very important things artists need to do to improve their chances of making it in this business.

One of them is creating content consistently, with a focus on quality, that you know your audience resonates with.

The second thing is networking and finding your community. As the saying goes, “your network is your net worth.”

I’ve had the chance to see first hand through some of the artists I work with the value of being community-oriented. Although I’m not an artist myself, I know that being an independent is hard work, especially if you’re trying to tackle it by yourself. Read More

Going Viral: 6 Important Lessons Artists can Learn from the Rise of Hobo Johnson

By | Branding, Going Viral, Motivation, Social Media, Strategy | No Comments

Hobo Johnson
 
With all the events that have recently transpired for this young artist, the name of his latest album, “The Rise of Hobo Johnson,” couldn’t be more appropriate.

In the last 3 months, Hobo Johnson has:

  • Reached 700k+ Facebook followers (up from a few thousand)
  • Gained 256k+ Youtube Subscribers
  • Sold out shows all over the U.S. and U.K.
  • Reached #11 on Billboards Heatseeker’s Chart
  • Had at least 4 of his songs at the same time on Spotify’s U.S. Viral 50 Playlist
  • Booked his first big festivals – Bumbershoot in Seattle and Outside Lands in San Francisco

In the world of virality and mainstream artists, this is relatively impressive. But to the average independent artist, this is an astronomical feat for a 20 something year old kid from Sacramento.

How did he do it? Read More

Gary Vee Music Artist

Who is Gary Vee and Why Music Artists Should Follow Him

By | Motivation, Strategy | No Comments

There are two people that ultimately inspired me to start D4 Music Marketing. Gary Vaynerchuk (or Gary Vee) is one of them.

For those who don’t know, Gary Vaynerchuk is a successful American entrepreneur, marketing expert and online personality. When it comes to entrepreneurship and the current climate of attention, Gary’s rhetoric and outlook are spot on.

As a music marketer, my core approach to my blog content and developing my personal brand is heavily influenced by Gary Vee. Although his marketing strategies and approach to business are not unique to him, Gary does an excellent job of communicating it in such a clear and practical way that I believe all artists should listen to what he has to say if they want a good chance at making it in the music business.

In a way, this post is a tribute to him and acknowledgement of his role in the creation of my blog, but also to convince artists like yourself why you should listen to what he says.
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Super Fans Isaiah Rashad

4 Easy Communication Tweaks To Help Convert Fans Into Super Fans

By | Branding, Music Business, Social Media, Strategy | No Comments

Since 2008, there’s been a popular hypothesis floating around the internet about how artists can make a sustainable living if they are able to earn roughly 1,000 super fans.

Unfortunately with so much competition for attention now, that number may be more. However, the idea behind this is to help dispel this notion that you need thousands or millions of fans to make it as an independent and that living off music is more attainable than it seems. Read More

Think Fan Funnel

Want to grow your fan base effectively? Think funnels. Fan funnels.

By | Marketing Basics, Music Business, Strategy | No Comments

If you want to grow your fan base effectively, you need to think about funnels. Of course, I am not talking about an actual physical funnel, but metaphorically speaking.

In business, a sales funnel (or similarly a buyer’s journey) is a process that consists of different stages or touch points that potential customers pass through as they become more interested in your products and services until they reach the desired action or sales transaction at the end.

As artists and musicians, your customers (or fans) go through different stages as well to take the ideal action at the end of the funnel, which is typically to buy your music and pay to see your show. However, instead of sales funnels, I like to think of it as a fan or relationship funnel when talking about music. Read More