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Category

Discovery

Dec 30
Love0

Can Artists Really Survive Without Their Music on Spotify?

By Discovery, Music Streaming, Spotify No Comments

Over the past few years, more and more artists have grown increasingly frustrated with Spotify. Between hosting ICE ads, the rise of ghost artists, favoritism towards major label artists and the former CEO’s investments in military AI, it’s understandable why some artists feel conflicted about allowing the company to profit off their art.

Because of this, we’ve seen artists actively pull all their music from Spotify, with many more wondering if they should do the same.

What actually happens if you remove your catalog from Spotify? Can you still sustain a career without your music on the biggest music streaming platform in the world? Read More

Dec 15
Love2

How Artists Should Spend a $1,000 Budget Promoting a Song in 2026

By Content Creation, Discovery, Music Promotion No Comments

If you only had $1,000 to promote a song as an independent artist, how should you spend it? In this blog, I’ll break down the approach I recommend based on what is most cost-effective in 2026.

Regardless of whether you’re a developing or established artist, the main goal here isn’t to rack up Spotify streams. Instead, the focus is on maximizing reach for discovery and brand awareness while building your social media following. Why? Read More

Dec 28
Love1

Going Viral On Social Media: Campaign Breakdown For Musicians

By Discovery, Going Viral, Music Marketing, Social Media, Video No Comments

PLEASE NOTE: This blog covers only the album campaign through the end of 2024. Even after the album was released, we continued to promote the other songs on the album in 2025. We found our most viral success with the track Shades of Jade that far surpassed any of our previous videos, reaching another 10+ million views across all platforms from that song alone. This is a reminder to promote all the other songs on the album, even if they weren’t officially released as a single. Short-form video content allows you to do so with little budget.

Many independent artists struggle with social media marketing. It’s not easy to know what exactly to post to break through the noise, get your music heard and reach new potential fans.

I put together a case study based on a recent album campaign I did to show you that it’s not as complicated as it seems to gain traction on social media.

This album rollout campaign resulted in 3 videos I created to promote singles for an artist going viral. This led to Snoop Dogg reposting one of these videos to his 80 million Instagram followers and Erykah Badu sharing another video to her Instagram Stories. Read More

Apr 01
Love5

5 FREE Live Performance Discovery Platforms For Musicians To Apply

By Discovery, Live Performance, Video One Comment

Getting noticed as an emerging, independent artist is not easy. Thankfully, there are opportunities for you to get exposure to be discovered and potentially grow your fan base. The best part is it’s FREE to apply!

In this blog, I share 5 live performance discovery platforms that basically any musician can apply for a chance to get featured in front of new potential fans.
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