The generally accepted norm in the music industry is that you never promote your older songs once new music has been released. I understand that artists don’t want to live in the past and revisit older music. As an artist grows and evolves, it’s more exciting to promote what’s new and current.
Many artists, especially more established ones who have been in the industry before social media and algorithms were even a thing, are hesitant to promote older songs. Not only do they feel it’s a bad look, but they think fans only want to hear new material.
If you’re in the middle of a campaign to promote a new release, your focus should be solely on that. However, you may have down periods that present a perfect opportunity to try something like this.
In this blog, I’ll will share my 8 reasons why we should challenge this old way of thinking and suggestions on how to go about promoting older music to reach new fans. Read More
