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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Apr 22
Love7
Why people aren't following you on Instagram

Instagram for Musicians: 10 Reasons Why People Aren’t Following You

By Instagram, Social Media One Comment

Having a strong Instagram presence, in my opinion, is very important for musicians. Despite being a visual platform, Instagram has all the functions, features, attention and even audience for music artists. The fact is, Instagram users spend more money on music, while also devoting more time listening to and supporting in general.

According to a Nielsen study commissioned by Instagram from 2016:

  • IG users spend 30% more time listening to music on a weekly basis in comparison to the general U.S. population, and they’re more likely to be listening to pop, hip-hop/rap and R&B.
  • Instagram users are 42% more likely to spend money on music during the year, in comparison to the general population’s annual music spending habits.
  • 90% of Instagram Users Stream Music, compared to 76% of the general population.

While it’s easy to get caught up in wanting more followers, I think it’s worth pointing out that there may be reasons why people may not follow you in the first place. Read More

Mar 27
Love9

Choosing the Independent Music Business Model That Works For You

By Music Business, Music Distribution, Music Streaming, Strategy One Comment

Last updated on 12/17/22

The music industry can be overwhelming. Just like running your own business (because that’s what it is!), there are a lot of things to think when it comes to managing your enterprise. When you’re working solo and can’t afford to build a team yet, it helps to have a solid overview or plan on how you should go about making a living from your music.

As an independent artist, you have 4 general business models you can adopt to mold and build your music career around. These aren’t “official” models, but it should provide some clarity about which approach is best for you.

Although I will talk about them distinctly in their purest form, their characteristics aren’t mutually exclusive. This means you can technically incorporate different aspects of all four models at once. Certain characteristics will overlap so there’s not a black and white distinction between each model. In time, more business models for music will certainly emerge as the industry and technology are constantly evolving. For example, the rise of blockchain technology and NFTs in Web3 will certain reshape how the music industry operates in the near future. Read More

Feb 27
Love3
Black Violin

Developing Your Brand from Life Experiences: Artist Lessons From Slick Rick and Black Violin

By Branding No Comments

I had a chance to go on my first cruise with Butterscotch back in January of 2019. She joined a lineup that included artists like Babyface, Teddy Riley, Doug E Fresh, Slick Rick, Black Violin, Avery Sunshine, Kenny Lattimore, Jon B, Mike Phillips and Floacist.

The two artists that stuck out to me the most, and inspired me to write this, was Slick Rick and Black Violin. Both of these artists shared their stories at some point during the cruise that gave insights into their brand development.

In previous blogs, I’ve talked about basing your brand on elements from your authentic self, but I wanted to use this opportunity to elaborate on why these artists are great brands you can learn from.

For this month’s blog, I wanted to show how Slick Rick and Black Violin pulled from their life experiences to develop their brands, and why they are good examples for other newer artists to learn from. Read More

Jan 13
Love2

Content Creation: Musicians Can Learn from a Legendary Bassist Eating Ramen in Japan

By Content Creation, Strategy, Video No Comments

Thanks to Butterscotch, I had the privilege of going on the Blue Note Japan tour at the end of December of 2018 for 2 weeks with the legendary jazz musician Marcus Miller. Butterscotch was invited as a special guest for his tour and I tagged along to capture content.

During this trip, I had the chance to consult and create content with Marcus Miller alongside his wife and manager, Brenda Miller. One of the things we created was a video of Marcus eating ramen at Ippudo, a popular ramen chain from Japan known for their Tonkotsu ramen. We were in Fukuoka, where Ippudo was founded in 1985, and ate at the very first location.

Here’s the video I made that got 190k+ views: Read More