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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Jun 18
Love6
Music royalty basics

Music Royalties Simplified: An Income Source All Musicians Need to Know

By Music Business, Music Distribution 7 Comments

Understanding music royalties can be confusing, but very necessary for musicians who are new to the music business. I know I’m not the only one who struggled with this topic, so my goal was to put this together to help break it all down. I wanted to make it simple so that anyone who has no idea about the music business can easily understand… hopefully.

I’m by no means an expert, but this is more of an overview behind royalties through music publishing and master recordings as well as how to collect them. Read More

May 13
Love9
Music Copyright Basics

Music Copyright Basics: Do Musicians Really Need to Copyright Their Songs?

By Music Business No Comments

When we start to get into laws and legality of things, that’s when it starts to get really tricky and complicated. It’s no different in the music business, so it’s important to at least understand the basics.

If you’re a newer musician, you need to know copyright laws for:

  • Protecting your music against infringement and plagiarism
  • Receiving royalties you are legally entitled to when your music is used
  • Not infringing or breaking the law in regards to other people’s music or intellectual property

Even if you’re not a new musician, you should be familiar with these music copyright fundamentals to save yourself from any potential headaches in the future.
Read More

Apr 22
Love7
Why people aren't following you on Instagram

Instagram for Musicians: 10 Reasons Why People Aren’t Following You

By Instagram, Social Media One Comment

Having a strong Instagram presence, in my opinion, is very important for musicians. Despite being a visual platform, Instagram has all the functions, features, attention and even audience for music artists. The fact is, Instagram users spend more money on music, while also devoting more time listening to and supporting in general.

According to a Nielsen study commissioned by Instagram from 2016:

  • IG users spend 30% more time listening to music on a weekly basis in comparison to the general U.S. population, and they’re more likely to be listening to pop, hip-hop/rap and R&B.
  • Instagram users are 42% more likely to spend money on music during the year, in comparison to the general population’s annual music spending habits.
  • 90% of Instagram Users Stream Music, compared to 76% of the general population.

While it’s easy to get caught up in wanting more followers, I think it’s worth pointing out that there may be reasons why people may not follow you in the first place. Read More

Mar 27
Love9

Choosing the Independent Music Business Model That Works For You

By Music Business, Music Distribution, Music Streaming, Strategy One Comment

Last updated on 12/17/22

The music industry can be overwhelming. Just like running your own business (because that’s what it is!), there are a lot of things to think when it comes to managing your enterprise. When you’re working solo and can’t afford to build a team yet, it helps to have a solid overview or plan on how you should go about making a living from your music.

As an independent artist, you have 4 general business models you can adopt to mold and build your music career around. These aren’t “official” models, but it should provide some clarity about which approach is best for you.

Although I will talk about them distinctly in their purest form, their characteristics aren’t mutually exclusive. This means you can technically incorporate different aspects of all four models at once. Certain characteristics will overlap so there’s not a black and white distinction between each model. In time, more business models for music will certainly emerge as the industry and technology are constantly evolving. For example, the rise of blockchain technology and NFTs in Web3 will certain reshape how the music industry operates in the near future. Read More