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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Feb 07
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Rebecca Black Friday

Going Viral: 6 Research Based-Principles to Increase Music Exposure

By Going Viral, Strategy No Comments

“Compelling content hinges on one key detail: its sharability. It’s not enough to have a Facebook page or tweet every once in a while. Facebook and Twitter are technologies, not strategies in and of themselves. You have to understand why people share some things rather than others in order to use social media to your advantage.” – Jonah Berger

Have you ever wondered why certain artists or songs go viral and achieve a cult-like following? What separates them from the millions of other songs and video uploads flooding the internet? Just imagine what the dramatic increase in exposure could do for your music career.

If you’ve ever questioned why certain content spreads faster than others, this blog will offer insights to answer the questions of why we love to share and how to get more people to talk about your music. Read More

Jan 24
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Give away free music

Should Musicians Give Away Their Music for Free?

By Music Business, Music Distribution, Strategy 6 Comments

Musicians and artists always want more exposure and fans. After all, that’s what you need to build a fan base that will help financially sustain your career in music.

One of the fundamental ways of getting more exposure is making your music easily accessible in the right places. The more people who hear your music, the quicker they can decide if they like it, and hopefully, convert into a fan down the road. Also, it makes it easier for fans to tell their friends about your music through word of mouth.

The biggest barrier to this process is poor marketing and limiting access to your music, which usually happens if people have to pay to discover your music or you only provide snippets of songs. Read More

Jan 10
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Musician website

11 Things Musicians Need On Their Website (Plus Bonus Tips)

By Marketing Basics, Websites 2 Comments

Last Updated on 8/13/20

Having a website is an important step towards becoming a professional musician. Depending solely on social media is just not going to cut it for most artists out there. You need a piece of online property that you can call your own and have full control over.

If you’re creating your own website or having someone else doing it for you, this blog will provide a complete run-through of what should be on your website. If you already have one, this will help to make sure your site is optimized for a positive user experience so fans, writers and bookers find what they need. Read More

Dec 27
Love138
Choosing Stage Name

How to Choose the Best Stage Name For Musicians

By Branding, Marketing Basics 16 Comments

This blog was last updated October 4, 2023.

Are you a new musician still trying to decide on a stage name? If you’ve been having trouble, then hopefully this blog can help.

Unless you want to perform under your given name, you should devote a considerable amount of time researching and strategizing what your stage, artist or band name should be. For a new musician, choosing a name to perform under may not seem like that big of a deal. However, you can avoid a lot of potential headaches down the line if you invest the time to research your preferred stage name. Read More