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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

May 04
Love3
Chance the Rapper in Sacramento

Was Chance the Rapper lucky? 7 Principles Indie Artists Can Apply From his Success

By Branding, Music Business, Music Distribution, Strategy No Comments

Whether or not you are a fan of hip hop, I’m sure you’ve probably heard or seen the name Chance the Rapper before.

I had the chance to see Chance the Rapper live here in Sacramento recently on April 27, 2017. Although I can’t say I’m a huge fan, he does make great music and a down-to-earth guy you want to root for.

Those who have read a few of my previous blogs know that I have referenced Chance a few times as the poster child for this paradigm shift that music should be freely accessible. Embracing this shift is a mindset and approach I believe will be critical to the future success of all musicians. Offering your music without a price tag and knowing that the days of records sales are dying so all musicians need to start adopting now. Read More

Apr 04
Love7
Live Performance Mistakes

13 Live Performance Mistakes Artists and Musicians Need to Avoid

By Live Performance, Music Business 4 Comments

It’s no secret that one of the most important skills you can have as a musician is putting on a good show for a live crowd. The income stream from live performances can be a big one that will help you sustain a music career in the age of music streaming. It’s also an effective way to make a good impression and win over new fans who have not heard your music before.

But just because you make good music, does not automatically mean you are a good performer. A good performance takes planning, practicing and rehearsing. Read More

Mar 07
Love1
Marketing for musicians

Simplifying the Concept of Marketing for Musicians

By Marketing Basics No Comments

Are you unclear about what marketing is and why you need it for your music?

Marketing, just like branding, is a fundamental component of business, so it’s vital that indie musicians do not dismiss marketing as something only big businesses or major artists need.

If you want to make a living as an artist or musician, you need to treat your music like a business. As with any type of business, you need to have a product or service to sell and customers to buy it. In this case, the product or service is your music, and marketing comes into play to help you find the right customers to buy your product. Read More

Feb 21
Love3
Chance the Rapper

Stop Thinking Transactionally: 7 Reasons Musicians Need to Adopt a Branding Mindset

By Branding, Strategy No Comments

Photo Credit: Rob Loud

The music industry is not the same as it was 20 years ago. You no longer need to be signed by a record label to actually have a legitimate career in music. Now, it is much easier to be an independent musician, but at the same time, growing a fan base and making a decent living from music is a challenge.

One of the problems in an evolving music economy is that selling records has become an unsustainable source of income for music artists. Buying music is becoming a thing of the past… at least as a form of music discovery. This romanticized idea of musicians selling music as a product is, strangely, fading. Read More