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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Sep 13
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Building an Email List

5 Most Effective Ways Music Artists Can Build an Email List

By Email No Comments

Last Updated 8/5/2020

By now, you should already understand how important it is to have an email list as an independent artist. Getting fans to volunteer their email address is not always easy, but it is worth the effort. Being able to own your fan relationship and communicate to them directly is a valuable asset for those who want to make a living off music.

Where do you start if you want to build your email list? Here are the 5 most practical methods for you to effectively build an email list: Read More

Sep 05
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Social Media vs. Email

Social Media vs Email: 4 Stats Show Which is a Priority for Indie Artists

By Email, Social Media No Comments

The two online marketing channels indie artists use the most often are social media and email. Both channels allow artists to interact with fans, but email actually plays a more direct role in helping artists earn money.

I’m sure you already know that an email is better for reaching fans directly as opposed to social media. The way I like to think about it, social media is where your fans likes to hang out during lunch breaks or after work. Email is like having their home address, or even cell phone number.

Regardless of where you are in your music career or what your goals are, your priority should always be to build your email list. Why? Read More

Aug 16
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Online Marketing Mistakes Artists Make

How to Fix 10 Common Online Marketing Mistakes Indie Artists Make

By Marketing Basics No Comments

Your online presence plays a major role in promoting your music and cultivating a fanbase as an independent artist. It’s great that the Internet has leveled the playing field for musicians to be seen and heard by anyone in the world. The problem is that many artists out there are making the same online mistakes that limit their potential and make it harder to grow a fanbase. With so much competition for attention, you can’t afford to make these mistakes if you want to maximize your chances of making it as an independent. Read More

Aug 08
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Instagram Stories or Snapchat

Which is better for Indie Artists, Instagram Stories or Snapchat?

By Instagram, Snapchat, Social Media No Comments

First things first, I hate Instagram Stories. (Just kidding… sort of!) The day it went live, I did a little rant on both platforms to boycott the feature. The purist in me believed that each social media platform should have its own unique special thing. That’s not how it works in the real world, unfortunately. Romanticism aside, this is what big businesses do and the social media landscape is no exception. It’s not the first time a platform is copying a competitor’s feature and it won’t be the last. The allure of having content disappear after 24 hours is a powerful feature for engagement so you can’t hate Instagram for straight up biting Snapchat. Read More