Having a strong Instagram presence, in my opinion, is very important for musicians. Despite being a visual platform, Instagram has all the functions, features, attention and even audience for music artists. The fact is, Instagram users spend more money on music, while also devoting more time listening to and supporting in general.
According to a Nielsen study commissioned by Instagram from 2016:
- IG users spend 30% more time listening to music on a weekly basis in comparison to the general U.S. population, and they’re more likely to be listening to pop, hip-hop/rap and R&B.
- Instagram users are 42% more likely to spend money on music during the year, in comparison to the general population’s annual music spending habits.
- 90% of Instagram Users Stream Music, compared to 76% of the general population.
While it’s easy to get caught up in wanting more followers, I think it’s worth pointing out that there may be reasons why people may not follow you in the first place. Read More