Stop obsessing over social media followers

Stop obsessing over social media follower numbers! Focus on this instead

By | Facebook, Instagram, Social Media, Twitter | No Comments

Having a bunch of social media followers is a good feeling. The more, the better right? I get it. A high numbers feeds the ego. It gives you something to measure your career progress and validates you as an artist. Drive up the follows, likes and subscribes. It’s the digital instant gratification we crave.

Having a large fan base may help you sleep better at night as you anticipate your fans turning into buying machines. But before you purchase a money counting machine, stop, and think: how many are actually your true fans?

Just as important is the question, how can you tell if they are loyal fans that can support you financially for the long haul? Read More

Instagram Stories or Snapchat

Which is better for Indie Artists, Instagram Stories or Snapchat?

By | Instagram, Snapchat, Social Media | No Comments

First things first, I hate Instagram Stories. (Just kidding… sort of!) The day it went live, I did a little rant on both platforms to boycott the feature. The purist in me believed that each social media platform should have its own unique special thing. That’s not how it works in the real world, unfortunately. Romanticism aside, this is what big businesses do and the social media landscape is no exception. It’s not the first time a platform is copying a competitor’s feature and it won’t be the last. The allure of having content disappear after 24 hours is a powerful feature for engagement so you can’t hate Instagram for straight up biting Snapchat. Read More

Don't Buy Fake Fans

4 Reasons Why Not to Buy Fake Fans and How to Spot them

By | Facebook, Instagram, Social Media, Twitter | 2 Comments

What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity driven, popularity contest of a society.

As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.

Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More