In today’s content-saturated world, getting your music heard and building a fanbase is no easy task. But have you ever considered how much harder it would be to build a career as an independent artist without the internet and social media? Or without powerful devices that let you conveniently record and produce music from home?
In this blog, I want to share some key lessons we can learn from DIY independent music artists from the 1990s, specifically in the underground hip-hop scene in the United States. This was an interesting time in history because new technology (the internet, email, CDs) was being introduced to the masses that would later have a positive impact on independent artists. It helped level the playing field with the music gatekeepers beginning in the 2000s and beyond. Even if you don’t listen to or make hip-hop/rap music, you should be able to learn something and gain perspective that applies to you today. Read More
