fbpx
0
 

Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Single Release Checklist for Independent Artists

The Ultimate Single Release Checklist for Independent Artist

By Music Business, Music Distribution 4 Comments

Planning to release new singles? Don’t want to miss any steps?

Putting out a new song is relatively straightforward, but there are a lot of things that go into the process of a successful release.

In this blog, I will discuss everything independent artists need to know about releasing singles. On top of that, I will share all my personal checklists that I use for my clients. I will literally cover the entire process in depth so you don’t have to worry about forgetting any steps. Whenever you release music, feel free to use this blog as a reference so you have all your bases covered. Read More

Smart Links

What’s the Best Smart Link Tool for Promoting Your Music Effectively?

By Music Marketing, Music Tools 4 Comments

When it comes to marketing your music online, a tool/service that every artist needs is a smart link for your music releases. For those who are more marketing savvy, you may know it as a landing or pivot page.

Although Spotify is the most popular paid streaming service, not everyone uses it and it’s not possible to link to all the different outlets your music is on when promoting it. This is where a smart link or music landing page comes in.

A smart link directs the user to a web page that contains links to all the different places people can buy or listen to your new release. In some cases, you may want to include other relevant links, song snippets and videos in your marketing efforts. Read More

Spotify Playlist Guide

Spotify Playlist Guide: How to Improve Discoverability for Your Music

By Music Streaming, Playlists, Spotify No Comments

In this modern digital age, streaming has become the primary way for us to discover, listen, and share new music. For musicians, this accessibility has allowed their songs to be discovered by new potential fans from all over the world.

One of the ways to reach new fans is through Spotify playlists.

Spotify playlists can potentially put you in front of the right people who are more likely to be into your music and turn into proper fans.

As an independent artist, it’s important to understand how Spotify works and how its playlist system can bridge the gap between you and potential fans.

However, the climate for streaming platforms like Spotify is competitive, so just uploading your song will not be enough. Keep in mind that 20,000 to 40,000 new songs are added to Spotify each day!

In this blog, I will go over the different types of Spotify playlists as a discovery tool to help you get more exposure for your music. Read More

How to Improve Your Song’s Performance in Spotify’s Algorithmic Playlists

By Music Streaming, Playlists, Spotify No Comments

Want your music to show up more on Spotify’s Discovery Weekly and Release Radar to get discovered by new potential fans?

Discover Weekly playlists have been streamed for over 2.3 billion hours between July 2015 and June 25, 2020. It can be a powerful tool to get more exposure for your songs within the Spotify ecosystem.

Spotify’s goal is to make the best song recommendations for their users based on individual listening behaviors, habits and music preferences. They use several metrics to evaluate what songs get included in their algorithmic playlists for a particular listener. No one knows for sure what all the metrics are since Spotify doesn’t share that information publicly.

However, there’s strong reason to believe saves are a strong signal for Spotify. Generally, a lot of emphasis is on getting more streams, but that’s only part of it.

In this blog, I will break down what the save-to-listener rate is and other key factors you need to know about. Working on these metrics will improve your chances of getting on Spotify’s algorithmic playlists and get more exposure for your music.
Read More