Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for artists to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

My 4 Principles for Music Marketing Success

Online Foundation

Establish a solid home base (plan, website, email, social media) for your online presence so marketing efforts run smoothly.

Branding

Grow your fan base effectively when you understand the importance of branding and how to appeal to your target market.

Efficiency

Save time to focus on creating music by leveraging online tools and strategies to maximize your time and effort.

Amplify

Get your message and story out to the right people, learn to increase online reach with the best online practices and strategies.

Identify Your Niche

4 Steps to Find Your Target Audience or Niche as a Musician to Grow a Fanbase

By | Branding, Marketing Basics, Music Business | No Comments

Have you struggled with getting new fans? Does it seem like no one is listening whenever you promote your music on social media? Although there can be a number of reasons for this, have you thought about who exactly your target audience is?

Just like a business needs customers, musicians and music artists need fans. To build a fanbase, one of the most fundamental steps is to identify who your target audience is. If you want to make music for a living, you have to know who to “market” or promote your music to.

How do you do all that? In this blog, I will share my perspective, and approach in detail on growing a fan base by identifying your target audience first. Read More

Instagram for Musicians

Instagram for Musicians: Tips, Tricks, Tools and Tactics You Might Not Know

By | Instagram, Social Media | 3 Comments

Now with over 1 billion active monthly users, Instagram has become one of the most important social media platforms for musicians, especially younger generations. It’s such a versatile platform with plenty of functions and settings that the average user might miss.

In this blog, I will cover Instagram tips, tricks, tools and tactics from the most basic to more well known ones to maximize your presence and fan engagement on Instagram. Read More

How to Submit Your Song for Spotify Playlist Consideration

By | Music Streaming, Spotify, Strategy | One Comment

Looking for free exposure for your music? Getting on a Spotify editorial playlist could be a good way to get one of your songs out to a new audience. Editorial playlists are curated by Spotify’s team.

In late 2018, Spotify has allowed artists the ability to submit a song to be considered in their editorial playlists. It’s completely free! Although there are no guarantees you’ll get added, there’s no harm in trying. Read More

Going Viral: Did Lil Nas X Hack the Secret Code to Virality? The 6 Keys to His Success

By | Going Viral, Strategy | No Comments

It seems like every year, there’s a story of some young artist who blows up because of a song going viral. This year, it is the college dropout, turned rapper Lil Nas X (Montero Lamar Hill), who took over the world with a country trap song called “Old Town Road” at the age of 19.

As of this writing, the remix of the song has been streamed 400+ million times on Spotify alone, and has stayed on Billboard’s Top 100 for 17 weeks straight. This officially beats the Billboard record for the longest a song has been at number 1.

The Atlanta artist ended up signing a record deal with Columbia records and has released an EP so far through the label. He has become a music star, posting photos on his Instagram hanging out with the biggest names in music and culture.

He also claimed to have intentionally created “Old Town Road” so that it would go viral. Did this rapper, who only started rapping since May 2018, in fact figure out the secret to going viral? Read More