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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Jan 22
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How to Window Your Next Music Release to Maximize Revenue

By Music Business, Music Distribution, Strategy No Comments

One of the biggest issues artists face is music streaming. While it’s great for fans to access almost every song imaginable, the payouts for artists from these platforms are too low for most to depend on.
 
Creating music professionally and marketing releases can be quite expensive. Typically, artists recoup those expenses by doing a tour and selling merch. However, to help generate money upfront, a trend we’re seeing more recently is this concept of windowing a release.
 
In this blog, I will talk about what windowing is, how you can use to maximize revenue and my top 3 platforms you should consider to window your next music release. Read More

Dec 28
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Going Viral On Social Media: Campaign Breakdown For Musicians

By Discovery, Going Viral, Music Marketing, Social Media, Video No Comments

Many independent artists struggle with social media marketing. It’s not easy to know what exactly to post to break through the noise, get your music heard and reach new potential fans.

I put together a case study based on a recent album campaign I did to show you that it’s not as complicated as it seems to gain traction on social media.

This album rollout campaign resulted in 3 videos I created to promote singles for an artist going viral. This led to Snoop Dogg reposting one of these videos to his 80 million Instagram followers and Erykah Badu sharing another video to her Instagram Stories. Read More

Jul 25
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7 Reasons Why Every Independent Artist Should Promote Older Songs

By Music Marketing, Music Promotion One Comment

The generally accepted norm in the music industry is that you never promote your older songs once new music has been released. I understand that artists don’t want to live in the past and revisit older music. As an artist grows and evolves, it’s more exciting to promote what’s new and current.

Many artists, especially more established ones who have been in the industry before social media and algorithms were even a thing, are hesitant to promote older songs. Not only do they feel it’s a bad look, but they think fans only want to hear new material.

If you’re in the middle of a campaign to promote a new release, your focus should be solely on that. However, you may have down periods that present a perfect opportunity to try something like this.

In this blog, I’ll will share my 8 reasons why we should challenge this old way of thinking and suggestions on how to go about promoting older music to reach new fans. Read More

Jun 01
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How Many Fans Do Musicians Need to Be Successful on Patreon?

By Patreon No Comments

This blog was originally published on Hypebot.

This is a question musicians may be wondering about when considering launching a Patreon campaign as an additional income source.

What is the minimum number of fans or social media followers I need to have a chance of earning success on Patreon?

Since there are no discovery features on Patreon, it’s entirely up to you to funnel your fans to become paying patrons for your membership business.

As someone who has been working with artists and managing their Patreon accounts for 6 years now, this was a question I wondered about myself but never found an answer.

So in 2020, I did some research to come up with my own theory. I revisited these numbers in late 2023 while I was updating my Patreon For Musicians eBook to see if anything has changed since. Read More