Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

About
Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for artists to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

My 4 Principles for Music Marketing Success

Online Foundation

Establish a solid home base (plan, website, email, social media) for your online presence so marketing efforts run smoothly.

Branding

Grow your fan base effectively when you understand the importance of branding and how to appeal to your target market.

Efficiency

Save time to focus on creating music by leveraging online tools and strategies to maximize your time and effort.

Amplify

Get your message and story out to the right people, learn to increase online reach with the best online practices and strategies.

Feb 11
1
Music distribution for independent artists

What’s the Best Music Distribution Service To Release Your Music – CD Baby, TuneCore or DistroKid?

By | Music Business, Music Distribution, Music Streaming | No Comments

Looking to get your songs in places like Apple Music, Spotify, Google Play and Amazon Music? You should, because as of 2019, music streaming now makes up 80 percent of the U.S. music industry’s revenue. Globally, it’s as high as 47%.

The good news is, getting your music into digital music stores and streaming services as an independent artist couldn’t be any easier. Finding the right company that makes sense for you can be a challenge. There are a bunch of music distribution companies you can go with to make your music accessible all around the world, but there are pros and cons with each of them. Read More

Jan 21
0
Smartest Music Investments

12 Smartest Investments Musicians Can Make Towards a Full-Time Music Career

By | Music Business | No Comments

Many musicians want to make music a full time gig, but many of them aren’t taking music seriously enough. More specifically, they’re not willing to invest their money back into their business to grow their music career properly.

To be fair, it’s not easy. It can be overwhelming at times. The decline in record sales and rise in streaming has made it more difficult for emerging musicians to earn a stable income off physical music.

Even with consistent income, it takes smart investments in yourself to increase your chances of making it in this industry. In general, there are two things you can use to invest – time and money. Time will always be your most valuable asset, and what you have the most control over, so use it wisely. Read More

Dec 25
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Ordering Merch

Bulk Ordering or Print On-Demand? What’s the Best Way for Musicians to Order Merch

By | Merch, Music Business | No Comments

This is part 2 of 3 about merch.

It’s no surprise that one of the key components to making a living off music is selling merch. Not only is merch an income stream, it’s also a marketing / advertising tool to raise brand awareness.

At this point, you should have some designs on hand in the proper graphic file format. If you don’t have your designs yet, before sure to read this first.

You have merch designs ready to go. Now you need to find out what’s the best way to get it made, and into the hands of your fans. There are some factors to consider when getting merch made. Read More

Nov 18
0
Promoting Your Music

How To Promote Your Music: The Best and Worst Strategies and Tactics

By | Music Business, Music Distribution | No Comments

You made your songs available on every digital platform. You have a presence on every popular social media channel. Yet, no one’s listening to your songs.

One of the biggest questions I get, a very common problem for new musicians, is how do I promote my music?

It can be a frustrating experience, but there’s a lot more that goes into music promotion than just making it widely accessible… which I believe you should.

Sometimes, musicians who have this problem are looking for free exposure or shortcuts to build up vanity metrics like views or followers. This type of mindset leads to bad habits and tactics that just don’t work.

In this blog, I will go over the best and worst ways you can promote your music. If you haven’t seen much engagement or traction with your songs, maybe you’re guilty of one of these bad promotion tactics. Read More