Music Marketing Blog for Independent Artists

Aug 03

4 Reasons Why Not to Buy Fake Fans and How to Spot them

By D4 Nguyen Facebook, Instagram, Social Media, Twitter 2 Comments

What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity-driven, popularity contest of a society.

As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.

Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More

Jul 27

Love4

6 Common Branding Myths That May Be Holding Musicians Back

By D4 Nguyen Branding No Comments

Have you ever felt that you’re not getting the exposure you had hoped for as a music artist? You’re not alone. In a highly competitive and over-saturated industry, tons of indie artists struggle to stand out of the crowd and get people’s attention long enough to build a loyal following. Even well-established indie artists need to constantly put themselves out there to stay relevant.

To stand a fighting chance to make it as an indie artist, you need to step up your branding and marketing game. Unfortunately, not all artists have backgrounds in business or marketing so it’s common to overlook the importance of branding. Read More

Jul 22

Love6

FREE Essential Marketing Tools for New Independent Artists Getting Started

By D4 Nguyen Analytics, Email, Marketing Basics, Social Media, Websites No Comments

Page last updated on 3/5/2023

Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?

One thing you need is a solid online foundation that serves as a central location for people to learn more about you and your music. This should be your website. It is your own personal online space you have full control over to tell your story and narrative the way you want.

Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More

Jul 18

Love1

5 Ways To Get More Fans to Open Your Emails

By D4 Nguyen Email No Comments

Last Updated: 9/5/23

You built up a mailing list of fans that love your music and want to hear more from you. Unfortunately, you’ve noticed that the open rates from your emails are not as high as you would expect. A 25% email open rate seems pretty low, but is it a cause for concern? Read More