What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity-driven, popularity contest of a society.
As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.
Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More