Did you know that it costs more money to acquire a new customer (or fan in your case) then it does to retain one you already have? In fact, acquiring a new customer is about five times more expensive than keeping an existing one.
Because of this fact, it is not the best use of your time or money to chase after new fans when you have a robust fan base already built. It’s easy to get caught up in the mindset of always wanting more new fans, but neglecting the fans you already have is a costly mistake. This is why social media engagement is so important for musicians. Read More