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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Oct 26
Love3
Team

Level Up: The Musicians Guide for Building a Team

By Music Business No Comments

Being an independent artist doesn’t mean you have to do everything alone. In fact, you shouldn’t.

The best advice that Tierra Whack received came from Andre 3000 (Outkast). He told her it was very important to build a strong team to help exponentiate her career. Having this support system isn’t just about handling specific tasks for your business, it’s also to help you plan your next steps, keep you grounded and offer emotional support when needed.

If you really want to take your music career to the next level, you will eventually need a team. They don’t necessarily have to be people who you hire to work exclusively with you. At the very least, you need to form relationships and a network with skilled people who are good at what they do.

As someone who works on a number of artist teams myself, I’m going to cover what types of people you may need as an independent, how you may find them and what qualities to look for in each member of your team. Read More

Sep 21
Love3
Allee Willis with Butterscotch

The Most Important Songwriting Lesson From Hall of Fame Songwriter Allee Willis

By Songwriting No Comments

Who is Allee Willis?

Chances are you have heard at least one of her songs she’s written as she has been credited for many classic cultural hits including Earth, Wind & Fire’s hit “September” and the Friend’s Theme song “I’ll Be There For You” by The Rembrandts.

I had the incredible honor of meeting Allee and attending one of her parties at her LA home when she was inducted into the Songwriters Hall of Fame. The following day, she wrote a song with Butterscotch, as I documented the songwriting session. It was definitely one of the coolest experiences in my music career so far. Read More

Jul 22
Love20
Smart Links

What’s the Best Smart Link Tool for Promoting Your Music Effectively?

By Music Marketing, Music Tools 5 Comments

When it comes to marketing your music online, a tool/service that every artist needs is a smart link for your music releases. For those who are more marketing savvy, you may know it as a landing or pivot page.

Although Spotify is the most popular paid streaming service, not everyone uses it and it’s not possible to link to all the different outlets your music is on when promoting it. This is where a smart link or music landing page comes in.

A smart link directs the user to a web page that contains links to all the different places people can buy or listen to your new release. In some cases, you may want to include other relevant links, song snippets and videos in your marketing efforts. Read More

Jun 23
Love7
Spotify Playlist Guide

Spotify Playlist Guide: How to Improve Discoverability for Your Music

By Music Streaming, Playlists, Spotify One Comment

In this modern digital age, streaming has become the primary way for us to discover, listen, and share new music. For musicians, this accessibility has allowed their songs to be discovered by new potential fans from all over the world.

One of the ways to reach new fans is through Spotify playlists.

Spotify playlists can potentially put you in front of the right people who are more likely to be into your music and turn into proper fans.

As an independent artist, it’s important to understand how Spotify works and how its playlist system can bridge the gap between you and potential fans.

However, the climate for streaming platforms like Spotify has become highly competitive, so just uploading your song will not be enough. Keep in mind that over 100,000 new songs are added to Spotify each day!

In this blog, I will go over the different types of Spotify playlists as a discovery tool to help you get more exposure for your music. Read More