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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

About
Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Apr 11
Love3
EPK

Everything Artists Need to Know about Electronic Press Kits (EPK)

By Music Business One Comment

Some of the most important things you need to grow your career as an artist, new gigs and press coverage, will require an EPK.

For those who don’t know, an Electronic Press Kit – or EPK – is a professional document that contains relevant information and assets about you as an artist. In a way, it’s like a music resume.

As the name implies, an EPK is generally intended for press, journalists, media or bloggers, but it can also be used for other types of industry people, like talent buyers and promoters.

EPKs serve 2 general purposes – selling yourself and making it easier for the other party to do what you want them to do.

Just like with a job resume, your EPK should be structured around educating the reader on your previous accomplishments. So, if you want publicity or press, your EPK should provide all the information that someone would need to write about you. Read More

Mar 05
Love2
Facebook

Major Facebook News Feed Change in 2018: Here’s How Musicians Should Adapt

By Facebook, Social Media No Comments

A drastic change has taken place on Facebook, and it is bad news for all brands, including musicians and music artists.

As many know, the Facebook newsfeed has been controlled by complex algorithms to determine what posts and content will show up in your feed based on a number of variables including: who you follow, what you post and your past interactions on the platform.

Back in 2016, Facebook announced a change to their news feed algorithm that would prioritize posts from friends and family and bring them to the top of your feed. Personally, I haven’t notice much of a difference since then, but it looks like they’re not done yet. Read More

Jan 10
Love4
Gary Vee Music Artist

Who is Gary Vee and Why Music Artists Should Follow Him

By Motivation, Strategy 2 Comments

There are two people that ultimately inspired me to start D4 Music Marketing. Gary Vaynerchuk (or Gary Vee) is one of them.

For those who don’t know, Gary Vaynerchuk is a successful American entrepreneur, marketing expert and online personality. When it comes to entrepreneurship and the current climate of attention, Gary’s rhetoric and outlook are spot on.

As a music marketer, my core approach to my blog content and developing my personal brand is heavily influenced by Gary Vee. Although his marketing strategies and approach to business are not unique to him, Gary does an excellent job of communicating it in such a clear and practical way that I believe all artists should listen to what he has to say if they want a good chance at making it in the music business.

In a way, this post is a tribute to him and acknowledgment of his role in the creation of my blog, but also to convince artists like yourself why you should listen to what he says.
Read More

Dec 05
Love1
Online Stalker

7 Ways Musicians Can Protect Themselves Online from Stalkers

By Security One Comment

You don’t have to be a celebrity to have stalkers. As an artist, especially if you’re a woman, putting yourself out there on stage or even behind the screen on social media, generates a lot of attention, making you a potential target of identity theft or a victim of stalking or harassment.

As you become more established as an independent artist, it’s very important for you to think about your safety and security. Stalking can happen to anyone and the tools available on the internet make it easier than ever for someone to find out personal information about you and track what you are doing. Even if you aren’t celebrity famous, someone who may not be the most mentally or emotionally stable might take an unhealthy interest in you. Read More