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Make It As An Independent

Helping musicians maximize their potential by using online marketing tools, insights and strategies to increase music exposure and attract life-long fans.

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Music Marketing Blog

MUSIC MARKETING FOR INDEPENDENT ARTISTS

With so much competition for attention out there, it’s harder for musicians to stand out of the clutter. The aim of this site is to guide you through the music marketing and business space to improve your chances of making a living off music and continue making a positive impact in people’s lives.

Jan 24
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Give away free music

Should Musicians Give Away Their Music for Free?

By Music Business, Music Distribution, Strategy 6 Comments

Musicians and artists always want more exposure and fans. After all, that’s what you need to build a fan base that will help financially sustain your career in music.

One of the fundamental ways of getting more exposure is making your music easily accessible in the right places. The more people who hear your music, the quicker they can decide if they like it, and hopefully, convert into a fan down the road. Also, it makes it easier for fans to tell their friends about your music through word of mouth.

The biggest barrier to this process is poor marketing and limiting access to your music, which usually happens if people have to pay to discover your music or you only provide snippets of songs. Read More

Jan 10
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Musician website

11 Things Musicians Need On Their Website (Plus Bonus Tips)

By Marketing Basics, Websites No Comments

Last Updated on 8/13/20

Having a website is an important step towards becoming a professional musician. Depending solely on social media is just not going to cut it for most artists out there. You need a piece of online property that you can call your own and have full control over.

If you’re creating your own website or having someone else doing it for you, this blog will provide a complete run-through of what should be on your website. If you already have one, this will help to make sure your site is optimized for a positive user experience so fans, writers and bookers find what they need. Read More

Dec 27
Love133
Choosing Stage Name

How to Choose the Best Stage Name For Musicians

By Branding, Marketing Basics 16 Comments

This blog was last updated October 4, 2023.

Are you a new musician still trying to decide on a stage name? If you’ve been having trouble, then hopefully this blog can help.

Unless you want to perform under your given name, you should devote a considerable amount of time researching and strategizing what your stage, artist or band name should be. For a new musician, choosing a name to perform under may not seem like that big of a deal. However, you can avoid a lot of potential headaches down the line if you invest the time to research your preferred stage name. Read More

Dec 13
Love2
How NOT to get booked for shows

10 Ways for Independent Artists to NOT Get Booked for Shows

By Music Business No Comments

It is safe to say that if you want to make a living off of music, you need to book gigs. Lots of them. Not only does it put money in your pocket, but gigs are a great way to get exposure and reach new fans.

Performing live is the biggest source of income for most independent artists. Unfortunately, many artists inadvertently sabotage their chances of getting booked. To avoid this, here’s a list of ten things you should NOT do, brought to you by the Super Duty Tough Work podcast created by underground hip-hop pioneer Blueprint.. Read More