As an independent artist, you want every post to have as much reach and engagement as it possibly can, regardless of the platform. The hope is that there’s a magic time that we can all just aim for and not have to worry if people will see it.
So what are the best times and days to post on social media to maximize your post potential?
There are recommended days and times that top marketing experts have found through research and analysis. The best times I put together below account for all industries, not specifically for musicians and artists.
Keep in mind: The draw back to posting at these “best times” is that other people, who share this knowledge, are doing the same thing. This means there’s increased competition for attention in the news feed, which can decrease your post’s chances of getting noticed.
Here are some ideal times (in your time zone) and days to test out for each platform.
- Best days and times: Mon to Fri at 1:00pm – 4:00pm
- Traffic generally builds up: 9:00am until lunch
- Top day and time: Wednesday at 3pm
- Worst times: 8:00pm – 8:00am
- Saturday & Sunday best times: 12:00pm – 1:00pm
- Best days and times: Mon to Fri at 12:00pm – 3:00pm
- Best general times: 12:00pm – 1:00pm and at 6:00pm
- Traffic generally builds up: After 11:00am
- Traffic generally fades: After 3pm
- Top day and time: Wednesday 5:00pm – 6:00pm
- Most popular time: 12:00pm – 1:00 pm
- Highest tweet volume: Between 11:00am – 1:00pm
- Fewest tweets sent: Between 3:00am – 4:00am
- Worst times to tweet: 8:00pm – 9:00am
- Times to avoid: After 3:00pm on Friday
General best times: 8:00am – 9:00am and 5:00pm – 6:00pm
Specific best times on each day:
Sunday at 5:00pm
Monday at 7:00pm
Tuesday at 10:00pm
Wednesday at 5:00pm
Thursday at 7:00am and 11:00pm
Friday at 1:00am and 8:00pm
Saturday at 12am, 2am
Monday is the worst.
Wednesday is the best.
Alternative strategy: Use these times as a guideline, not as law. Post outside the “best times.” Generally, there are going to be two social media traffic rushes in a typical work day – the lunch rush and after work rush. I would definitely encourage testing out the evenings around 8:00pm or even early mornings, like 8:00am. Although there may be less people on, there is also less competition for attention and your post has greater opportunity to gain momentum on Facebook or Instagram. Personally, I’ve seen success with it for myself and others, so don’t let the “best times” limit the possibilities. I do suggest avoid the days and times labeled as the worst or leave effective, so that your posts don’t end up in the cyberspace graveyard.
Other Factors to Consider
If you want to get a more accurate estimate for your own specific audience, here’s the long answer.
The problem is there are a lot of variables that go into what makes a good social media post reach its full potential. When you post is only one variable in the equation.
Here’s a list of other factors that influence post reach and engagement:
- Type of post (image, text, video)
- The quality of the post (Does your content interest your audience)
- Platform you post on (Facebook, Instagram, Twitter)
- What you write as a caption or tweet
- The day of the month or year (accounting for seasonality)
- When your competitors are posting. When I say competitors, I don’t mean just other music artists. Competition can be any other businesses, friends and family all fighting for your fans’ attention.
- Geography (Do you have fans in other time zones to account for?)
- The platform’s algorithm
I know we all want shortcuts to save time, but here’s the mindset you need to understand if you want to maximize your social media potential.
Every audience or fan base is going to be different no matter how similar the music or genre is. Of course, there is going to be overlap and patterns relating to geography, demographics and lifestyle. Start with the recommended times above but also think about who your fan base is and their lifestyle characteristics.
As an oversimplified example, if your fan base is high school kids in the same time zone, chances are you may want to post around 3:00pm when school gets out during the weekday.
If your fans tend to be working adults that work 9 – 5 jobs, you may want to test posting during lunch time or around 5:00pm after work.
How to Find Best Times with Facebook Insights
If you want to find possible best days and times to post based on your own Facebook fans, dig into Facebook Insights or analytics. You will need to use a desktop to access this information.
1. Go to your Facebook music page. If you’re on your personal, click on the upper right arrow and select your page.
2. Click on Insights on the top tab.
3. Click on the Posts on the left hand side.
How to read this:
This graph tells you how many of your fans are on Facebook at a given time of the day. You will also see that it tells you which day of the week is the most popular. The typical strategy is to post when most of your audience is logged into Facebook. You want to catch the wave before it starts to peak, so ideally you want to post about an hour before it spikes. Try testing 2 hours before the peak. Keep experimenting to find that sweet spot that works with your audience.
Lastly, your Facebook Insights is updated every week. Revisit the data to see if the peak times have changed and make the necessary adjustments.
My Question For You
What are your posting sweet spots that you’ve discovered?