Ordering Merch

Bulk Ordering or Print On-Demand? What’s the Best Way for Musicians to Order Merch

By | Merch, Music Business | No Comments

This is part 2 of 3 about merch.

It’s no surprise that one of the key components to making a living off music is selling merch. Not only is merch an income stream, it’s also a marketing / advertising tool to raise brand awareness.

At this point, you should have some designs on hand in the proper graphic file format. If you don’t have your designs yet, before sure to read this first.

You have merch designs ready to go. Now you need to find out what’s the best way to get it made, and into the hands of your fans. There are some factors to consider when getting merch made. Read More

Zion I Merch

What Merch Should Independent Artists Make That Fans Will Actually Buy

By | Merch, Music Business | 2 Comments

This is part 1 of 3 about merch.

In our music streaming world, it has become much harder for independent artists to sustain a career in the music industry. Selling CDs was a large income stream that has basically vanished. To put into context how important it was, consider how much you make from music streaming.

Based on the latest numbers, to make the profit of selling one $15 CD, you would have to get roughly 3,200 streams on Spotify or 2,000 streams on Apple Music. For emerging artists, it’s a challenge just to get 1,000 streams.

It’s safe to say now that selling merch is basically a necessity now to make it as an artist on top of doing shows and tours.

Often times, the problem with merch is you need money to make money. Since the money to fund merch will most likely come out of your own pocket, you can’t afford to make items that people won’t buy.

Before you go and print a bunch of shirts with your face on it, it’s important to take a step back to evaluate your brand, what you represent and what characteristics define you as an artist. Read More