First things first, I hate Instagram Stories. (Just kidding… sort of!) The day it went live, I did a little rant on both platforms to boycott the feature. The purist in me believed that each social media platform should have its own unique special thing. That’s not how it works in the real world, unfortunately. Romanticism aside, this is what big businesses do and the social media landscape is no exception. It’s not the first time a platform is copying a competitor’s feature and it won’t be the last. The allure of having content disappear after 24 hours is a powerful feature for engagement so you can’t hate Instagram for straight up biting Snapchat. Read More
What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity driven, popularity contest of a society.
As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.
Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More
Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?
One thing you need is a solid online foundation that serves as a central location for people to find you and your music. This should be your website. Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More
As an independent artist, you want every post to have as much reach and engagement as it possibly can, regardless of the platform. The hope is that there’s a magic time that we can all just aim for and not have to worry if people will see it.
So what are the best times and days to post on social media to maximize your post potential? Read More
You may have been noticing those Facebook Live notifications popping up more frequently. If not, you will soon enough.
The hot new trend in the social media world right now is mobile live video. For indie artists, its use is definitely picking up momentum. You might be thinking, why should I care? Well, let’s take a quick step back to see what’s been happening with mobile live streaming. Read More