The two online marketing channels indie artists use the most often are social media and email. Both channels allow artists to interact with fans, but email actually plays a more direct role in helping artists earn money.
I’m sure you already know that an email is better for reaching fans directly as opposed to social media. The way I like to think about it, social media is where your fans likes to hang out during lunch breaks or after work. Email is like having their home address, or even cell phone number.
Regardless of where you are in your music career or what your goals are, your priority should always be to build your email list. Why? Read More