Don't Buy Fake Fans

4 Reasons Why Not to Buy Fake Fans and How to Spot them

By | Facebook, Instagram, Social Media, Twitter | 2 Comments

What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity driven, popularity contest of a society.

As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.

Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More

Free Essential Tools for Artists

FREE Essential Online Tools for New Independent Artists Getting Started

By | Analytics, Email, Marketing Basics, Social Media, Websites | No Comments

Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?

One thing you need is a solid online foundation that serves as a central location for people to find you and your music. This should be your website. Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More

Mobile Live Video

Why Independent Artists Need to Get on Mobile Live Video Now

By | Live Mobile Video, Social Media, Video | No Comments

You may have been noticing those Facebook Live notifications popping up more frequently. If not, you will soon enough.

The hot new trend in the social media world right now is mobile live video. For indie artists, its use is definitely picking up momentum. You might be thinking, why should I care? Well, let’s take a quick step back to see what’s been happening with mobile live streaming. Read More