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Social Media

Social Media

Social Media vs. Email

Social Media vs Email: 4 Stats Show Which is a Priority for Indie Artists

By Email, Social Media No Comments

The two online marketing channels indie artists use the most often are social media and email. Both channels allow artists to interact with fans, but email actually plays a more direct role in helping artists earn money.

I’m sure you already know that an email is better for reaching fans directly as opposed to social media. The way I like to think about it, social media is where your fans likes to hang out during lunch breaks or after work. Email is like having their home address, or even cell phone number.

Regardless of where you are in your music career or what your goals are, your priority should always be to build your email list. Why? Read More

Instagram Stories or Snapchat

Which is better for Indie Artists, Instagram Stories or Snapchat?

By Instagram, Snapchat, Social Media No Comments

First things first, I hate Instagram Stories. (Just kidding… sort of!) The day it went live, I did a little rant on both platforms to boycott the feature. The purist in me believed that each social media platform should have its own unique special thing. That’s not how it works in the real world, unfortunately. Romanticism aside, this is what big businesses do and the social media landscape is no exception. It’s not the first time a platform is copying a competitor’s feature and it won’t be the last. The allure of having content disappear after 24 hours is a powerful feature for engagement so you can’t hate Instagram for straight up biting Snapchat. Read More

Don't Buy Fake Fans

4 Reasons Why Not to Buy Fake Fans and How to Spot them

By Facebook, Instagram, Social Media, Twitter 2 Comments

What does the average person do when trying to evaluate a brand or get a quick sense if something is good or worthy of their time? Yup, we tend to look at the number of followers and fans on social media. That’s just how we validate things in our celebrity-driven, popularity contest of a society.

As you would imagine, this creates a lot of pressure for independent artists to bump up those like and follow numbers to influence a favorable perception. After all, you want people to have a good impression when they land on your Facebook or Instagram accounts.

Especially when starting out as an indie artist, I know it can be very tempting to boost your social media numbers when it can cost as little as $5 on some third party websites. Read More

Free Essential Tools for Artists

FREE Essential Marketing Tools for New Independent Artists Getting Started

By Analytics, Email, Marketing Basics, Social Media, Websites No Comments

Page last updated on 5/16/2020

Getting started in the music business as an independent can be an overwhelming experience. There’s a lot to do and think about. Where do you start?

One thing you need is a solid online foundation that serves as a central location for people to learn more about you and your music. This should be your website. It is your own personal online space you have full control over to tell your story and narrative the way you want.

Before you dive in though, be sure to think about who your target market is or who you hope to attract through your music. It is crucial for your branding and what is reflected on your website. Read More

Mobile Live Video

Why Independent Artists Need to Get on Mobile Live Video Now

By Live Mobile Video, Social Media, Video No Comments

You may have been noticing those Facebook Live notifications popping up more frequently. If not, you will soon enough.

The hot new trend in the social media world right now is mobile live video. For indie artists, its use is definitely picking up momentum. You might be thinking, why should I care? Well, let’s take a quick step back to see what’s been happening with mobile live streaming. Read More