Over the years, I’ve noticed that emerging artists’ number one problem is marketing their music to gain new fans and grow a loyal fanbase. It’s the most common question that I see in my inbox.
In our current climate, the key to getting yourself in front of potential fans cost-effectively is through short-form video content. Typically, musicians associate this type of short-form content with the dance, lip-sync and crazy challenge videos found on TikTok. The good news is that it doesn’t have to be any of that. This trend of short-form videos can actually be quite simple and more in line with what’s natural for musicians, which is “live” performance.
Short-form live performance videos have grown in popularity in the past couple of years and have shown to be effective for marketing new music and even helping some artists go viral.
In this blog, I cover all the basics you need to know about how to go about creating short-form videos as a musician to promote your music on social media. Read More
